Innovation is at the heart of everything we do
BOMAG is a global trailblazer in construction machinery and a trusted technology partner in road building and construction. The company’s machines and digitization solutions enable the efficient and responsible expansion of road transport and construction. In an exclusive interview to CONSTRUCTION OPPORTUNITIES, MARCO ZUCCHET, MANAGING DIRECTOR, BOMAG APAC, gives an overview on the road construction equipment industry, cutting edge technologies, future outlook and a lot more.
Briefly give us an overview of the road construction equipment industry, the latest trends and market dynamics.
The road construction equipment industry is experiencing steady growth, particularly in emerging markets like India, where infrastructure projects are rapidly expanding. A major shift is underway toward more eco-friendly and efficient machinery, with sustainability becoming a central focus. companies are ramping up their investments in fuel-efficient and sustainable technologies. Digital technologies and automation are also gaining traction, driving smarter and more efficient equipment. At BOMAG, we are leading the charge with innovations like BOMAG TELEMATICS, eco-friendly technologies, and autonomous machines. Our BOMAP system allows real-time monitoring of soil and asphalt compaction. The assistance system provides valuable insights, enabling roller operators to quickly assess compaction levels on-site, ensuring optimal results and reducing unnecessary passes.
What are the range of road construction equipment offered by your firm. Cutting edge technologies featured in your machines and details of the benefits accrued to your end user from the digital technologies in your machine.
BOMAG is a global leader in compaction technology, offering a comprehensive range of machines for soil, asphalt, and refuse compaction. Our portfolio also includes stabilizers, recyclers, milling machines, and pavers, providing a complete solution for road construction. Our machines are equipped with advanced technologies that deliver real-time data on performance, helping optimize operations. Take for example our newly launched single drum roller BW 212 -5 CL, one key feature is the ECONOMIZER, which enhances compaction efficiency. ECONOMIZER enables real-time measurement of compaction quality, allowing operators to quickly identify well-compacted areas and weak spots in the subsoil. This results in faster, more precise compaction, ensuring optimal results with less effort and reducing the need for rework.
Give us an understanding of their key features in terms of safety, ease of operating your machines, operator comfort , cost efficiency etc their specific advantages. Also brief us on the training initiatives undertaken by your company to ensure projects are completed on time in a cost effective manner.
At BOMAG, safety and ease of use are central to our design philosophy. Our machines are equipped with intuitive controls, ergonomic seating, and user-friendly interfaces, making them simple to operate. The operator cabins feature joystick controls and a comfortable steering wheel, ensuring long hours of operation are less fatiguing and more productive. In terms of cost-efficiency, we have integrated fuel-saving technologies like ECOMODE, which optimizes fuel usage without sacrificing performance. This helps reduce operating costs while maintaining high productivity. We aim to provide training programs covering the entire country, from North to South, helping operators fully utilize the capabilities of our machines, leading to improved efficiency, fewer mistakes, and smoother operations on site.
To what extend and how have these technologies helped your company in Aftermarket services.
The integration of technologies like BOMAG TELEMATICS has greatly enhanced our aftermarket services. Through real-time monitoring, we can track machine performance, fuel consumption, and operating hours, providing customers with full transparency. The system also helps identify potential issues before they escalate, allowing for proactive maintenance and minimizing downtime.
Please provide details on your emphasis on technology, research, design and innovation? What are the advancements you have introduced or plan to introduce?
As part of the Fayat Group, innovation is at the heart of everything we do. We are committed to digitizing the road construction process. Through continuous investment in research and development, we focus on improving the performance, efficiency, and sustainability of our machines, ensuring they meet the latest emission standards while being powerful and environmentally friendly. We have introduced advanced technologies such as BOMAP and ASPHALT PRO to simplify and optimize road construction. BOMAP allows real-time monitoring of soil and asphalt compaction, enhancing precision and efficiency. Meanwhile, ASPHALT PRO supports paving planning by streamlining the entire paving process. It helps site managers calculate mix requirements, communicate with mixing plants, optimize truck scheduling, and document surface covering data for dynamic compaction control. These innovations significantly reduce coordination efforts and improve overall project efficiency.
Are you looking to add new range of equipment to you existing product portfolio?
Yes, absolutely! As the industry evolves and customer needs become more specialized, we are continuously exploring ways to expand our product portfolio. A prime example is the BOMAG BW 212-5 CL single drum roller, designed for heavy compaction in challenging conditions. It features a CEV Stage V engine, ensuring efficient performance and compliance with local market requirements in India. We also plan to introduce other products like Tandem Rollers that meet specific market needs in India, with a focus on “Make in India” initiatives.
What are the trends driving purchase or hire of road construction equipment market in India?
In India, the demand for road construction equipment is being driven by a combination of factors, including government infrastructure projects like Gati Shakti, the increasing focus on sustainability, and the need for more technologically advanced machinery. The shift towards more eco-friendly and fuel-efficient equipment is a major trend. We are also seeing a growing preference for machines that are easy to operate, require minimal maintenance, and can be remotely monitored to prevent costly downtime.
Detail us on any challenging road building project where your equipment were deployed and how the challenges were overcome.
We have had the privilege of being part of several challenging road-building projects, particularly in areas with tough, uneven terrain. One notable project in a hilly region involved steep inclines and varying soil conditions. For this, our BOMAG BW 212-5 CL Single Drum Roller, with its impressive gradeability of 41%, was the perfect choice. The machine, combined with ECONOMIZER, which provides real-time compaction measurements, allowed our client to achieve the required optimal compaction even in tough environments. This ensured the project stayed on track, meeting both quality and efficiency standards despite the challenging conditions.
Your comments on the financing of equipment, how fast and easy is it for a customer to get finance. What according to you will enthuse customers to buy equipment and thereby increase sales.
Getting finance for construction equipment has become much easier in recent years, with many flexible schemes available through financial partners. This has made it much more accessible for customers to purchase equipment without having to worry about hefty upfront costs.
To encourage more customers to buy, we focus on offering competitive pricing, financing options, and machines that bring long-term savings, whether through fuel efficiency, lower maintenance costs, or improved productivity. The key is to demonstrate the value of our equipment, how it can save money over time, improve job efficiency, and help customers meet their project deadlines.
How do you expect the market to shape up for the road construction equipment industry. What sort of government policies or measures will foster growth for the infra industry at large thereby propel the growth of CE industry.
The road construction equipment market in India is poised for continued growth, driven by the government’s push for infrastructure development. Several government policies are boosting demand for high-performance machinery, and the growing emphasis on sustainability will likely spur greater interest in eco-friendly and electric solutions. If the government introduces more incentives for green technologies and provides easier financing options, it will benefit both the infrastructure and construction equipment sectors. Additionally, investing in digitalization, as well as electric and autonomous technologies, will be key to driving efficiency and innovation across the industry.
Future outlook from a company perspective
Looking ahead, we are excited about the opportunities in India’s road construction sector, driven by the focus on smart cities, sustainable infrastructure, modern roads, and advanced technologies. The demand for efficient, high-performance road construction equipment is set to rise, and we are committed to innovating and providing machines that are not only powerful but also smart, fuel-efficient, and environmentally friendly. We are eager to contribute to the development of India’s road networks and infrastructure. The future is promising, and we are ready to play a key role in shaping the next chapter of road construction in India. At the core of our approach is customer satisfaction – delighting our clients by exceeding expectations and providing the attention they truly deserve.
