CASE Construction is actively embracing future technology trends to make our machines smarter and more intelligent

CASE has always been a technology first brand, it is a part of its DNA to incorporate advanced technologies that can further enhance the efficiency of the machine. In an exclusive interview to CONSTRUCTION OPPORTUNITIES, PUNEET VIDYARTHI – HEAD OF MARKETING AND BUSINESS DEVELOPMENT, INDIA & SAARC – CASE CONSTRUCTION EQUIPMENT, gives an overview on the latest technologies, how have these technologies helped his company in Aftermarket services and a lot more.

Your views on how and to what extent have latest technologies like telematics, AI, etc revamped the project execution in construction/infrastructure domain.

The introduction of cutting-edge technologies like telematics and AI has significantly transformed project execution in the construction and infrastructure sectors. Telematics has enhanced equipment monitoring, ensuring real-time tracking of machine performance, reducing downtime, and optimizing maintenance schedules. AI-driven analytics allow for predictive maintenance and smarter resource allocation, boosting overall project efficiency. These advancements enable better decision-making, reduce operational costs, and improve project timelines, thus leading to more streamlined and sustainable infrastructure development. As a result, construction companies are witnessing a paradigm shift toward enhanced productivity and precision on job sites.

Details us on the initiatives taken by your company to train the operators and end users.

Despite the rapid growth in infrastructure development across the country, the construction sector faces a significant challenge in skill development. To address this, CASE Construction Equipment launched the Hunar initiative, a program designed to train underprivileged youth as Backhoe Loader operators.

The Hunar program offers a comprehensive 32-day curriculum, combining theoretical knowledge, practical hands-on training, soft skills development, and industry-specific education. Trainees receive real-world experience, particularly during afternoon practical sessions, equipping them with essential skills for employment. The program also focuses on digital literacy and basic computer skills, ensuring participants stay up-to-date with the latest technological advancements in the industry. Upon completing the training, participants undergo a third-party assessment, and successful candidates are placed in jobs across both organized and unorganized sectors, with many earning salaries of `15,000 or more per month.

Moreover, the program fosters a supportive environment, encouraging trainees to engage in practical activities, sports, and community-building exercises. This holistic approach not only enhances technical and soft skills but also prepares participants to tackle real-world challenges. Over the past two years, in partnership with our training provider, we have facilitated employment for 70% of those trained. Looking ahead, CASE aims to expand this skill center model to include dealers and suppliers, contributing to India’s vision of becoming a global hub for skills and opportunities.

To what extent and how have these technologies helped your company in Aftermarket services.

At CASE, we are committed to aligning our aftermarket services with the evolving needs of our stakeholders and the construction industry. Technologies like FLEETPRO have been instrumental in streamlining spare part procurement for aged equipment, ensuring that even older machines remain operational. Our extended warranties and service packages, such as ‘CASE Protect’ and ‘CASE Care,’ leverage these technologies to provide comprehensive support, predictive maintenance, and faster service responses. These initiatives have enhanced customer satisfaction by minimizing downtime, optimizing machine performance, and offering peace of mind, all backed by CASE’s 180-year legacy of excellence and customer commitment.

How is your company preparing to make your machines smarter and more intelligent?

CASE Construction is actively embracing future technology trends to make our machines smarter and more intelligent. With advancements like AI, machine learning, and IoT integration, we are focusing on creating fully autonomous and connected machines that enhance productivity and safety on job sites. Our telematics systems are evolving to provide more predictive analytics, enabling real-time decision-making and proactive maintenance. We are also exploring advanced automation technologies to reduce operator intervention, improve precision, and lower operational costs. CASE is committed to staying at the forefront of innovation, continuously upgrading our machines to meet the future demands of the construction industry.