Pidilite’s Roff Boosts Production and Distribution in Andhra Pradesh & Telangana

Unveils New Facility for high-quality tile adhesive products in Jadcherla, near Hyderabad. Will Cater Markets in Andhra Pradesh, Telangana and parts of Karnataka

Roff, a leading tile adhesive brand from Pidilite Industries, has launched its new manufacturing facility in Jadcherla, near Hyderabad. This facility will be key to meeting the growing demands for high quality tile adhesive products in Andhra Pradesh, Telangana, and Northeastern Karnataka markets.

Bharat Puri, Managing Director, Pidilite Industries Ltd., commented, “We have observed a steady increase in demand for premium, specialized products in Andhra Pradesh and Telangana markets. Our Jadcherla project aligns with our vision to modernize and transform tile and stone fixing in India. Our goal is to provide consumers with superior adhesives and to bring manufacturing closer to the markets.”

Aligned with Pidilite Industries’ sustainability goals, the facility operates as a zero-waste plant and runs on 80% solar power, setting new standards for eco-friendly manufacturing in the construction chemicals sector.

Equipped with advanced automation, the plant ensures high precision, consistency, quality, and efficiency in production. Its strategic location will enhance supply chain efficiency, catering to the increasing demand for specialized, high-quality tile adhesive products.

As a greenfield project, the Jadcherla facility offers ample scope for future expansion, aligning with Pidilite’s long-term growth strategy. The inauguration event, attended by over 350 dealers and users, showcased the state-of-the-art technology and sustainable practices of this facility.

About Pidilite:

Pidilite Industries Limited is a leading manufacturer of adhesives and sealants, construction chemicals, craftsmen products, DIY (Do-It-Yourself) products and polymer emulsions in India. Our products range also includes paint chemicals, automotive chemicals, art materials and stationery, fabric care, maintenance chemicals, industrial adhesives, industrial resins and organic pigments & preparations. Most of the products have been developed through strong in-house R&D. Our brand name Fevicol has become synonymous with adhesives to millions in India and is ranked amongst the most trusted brands in the country. Some of our other major brands are M-Seal, Fevikwik, Fevistik, Roff, Dr. Fixit, Araldite and Fevicryl.

For more details visit: www.pidilite.com

About Roff:

Roff, from the house of Pidilite Industries Ltd., is one of the leading tile adhesive companies in India.  Pidilite Roff products are technologically advanced bringing in global expertise with local intelligence. Roff has expanded its manufacturing footprint across the country, with its state-of-the-art infrastructure, ensuring quality, consistency and prompt service making it an Industry leader among the myriad tile adhesive brands. 

With a robust dealer network and 300+ trained personnel, Roff is fully equipped to provide on-site technical assistance for product recommendations, sample testing, and problem redressal making it a pioneer among the other tile adhesive brands.

For more details visit: www.roff.in