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Productzone July 2025

Productzone – Mahindra Construction Equipment July 2025

Mahindra launches the new CEV-V range of construction equipment featuring cutting-edge technology

Mahindra Construction Equipment Division (MCE), a part of the Mahindra Group, recently launched its advanced CEV-V range of machines that are set to redefine standards in their respective categories, offering advanced features, more comfort, higher productivity, and performance while ensuring compliance with the latest industry norms.


  • The New upgraded CEV-V range of Mahindra EarthMaster SX Backhoe Loader and Mahindra RoadMaster G100 Motor Grader feature a higher-powered engine meeting CEV-V emission standards.
  • The new EarthMaster Backhoe Loader, in addition to delivering enhanced torque, also features a New, Bigger, Spacious & Ergonomic Cabin to boost productivity and ensure machine operator comfort during extended working hours. Likewise, the new RoadMaster Motor Grader, a market leader in its category with over 22% share, is designed to deliver even higher power to accelerate road construction projects.
  • Together, these advanced CEV-V Mahindra Construction Equipment (MCE) machines aim to redefine efficiency and performance in the construction industry. So much so that the new EarthMaster Backhoe Loader would guarantee Highest Productivity per Liter Guarantee (in STD mode), as well as Guaranteed Highest Fuel Efficiency in STD mode.
  • Moreover, the new EarthMaster Backhoe Loader is backed with the unique and pioneering Uptime Service Guarantee – back in action in 48 hours, guaranteed with recourse.
  • The range of MCE Machines enjoy strong support of the ever-growing, wide service and spares network comprising of over 115 touchpoints – 50+ 3S Dealerships and 15 Saathi+ Authorized Service & Parts. Centers.

Speaking on the occasion, Dr. Venkat Srinivas, Business Head – Truck and Bus & Construction Equipment, Mahindra & Mahindra Ltd., said, “Our consistent efforts to introduce cutting-edge products and technologies, coupled with emphasis on local manufacturing, exemplify Mahindra’s strong commitment to the Make in India initiative. The introduction of the new CEV-V range of construction equipment reaffirms Mahindra’s efforts to achieve the sustainability goals set by the Government of India.”

The newly upgraded CEV-V range of Mahindra EarthMaster SX Backhoe Loader and Mahindra RoadMaster G100 motor grader feature higher-powered engines meeting CEV-V emission standards. The RoadMaster G100, the high-powered motor grader, is designed to meet the forthcoming CEV-V emission standards. Its 102 HP engine and 440 Nm torque make it an excellent grader for road construction, especially on state and national highways. The new EarthMaster SX also complies with CEV-V emission regulations. It is a versatile backhoe loader with a 74 HP engine, a new, larger, and more comfortable cabin, and iMAXX telematics technology, ensuring improved performance and efficiency.

The new EarthMaster Backhoe Loader, in addition to delivering enhanced torque, also features a new, bigger, spacious, and ergonomic cabin to boost productivity and ensure operator comfort during extended working hours. Likewise, the new RoadMaster motor grader, a market leader in its category with a market share of over 22%, is designed to deliver even higher power to accelerate road construction projects. Moreover, in the CEV-V era, Mahindra EarthMaster Backhoe Loaders are setting new industry standards with unique and pioneering guarantees empowering customers with unmatched performance, uptime, and efficiency:

  1. 48 Hours Uptime Guarantee or Rs.1000 Per Day Compensation
  2. Highest Productivity Per Liter Guaranteed in STD Mode
  3. Get Guaranteed Highest Fuel Efficiency in STD Mode

Additionally, MCE will continue with the CEV-V versions of the existing machines – the Mahindra EarthMaster SXe Backhoe Loader range with a 55HP engine, as well as the Mahindra RoadMaster G90 and G80 with 74HP engines in the grader range.

MCE, a division of the Mahindra Group, provides a Backhoe Loaders in the Earthmoving Segment and Motor Graders in the Road Building Machinery Segment. The CE product range has been engineered for Indian requirements with the underlying philosophy of; ‘Made in India, Made for India’ and is being manufactured at the new green field plant at Chakan, Pune. Cumulatively, MCE has already clocked over 15,000 machines, pan-India and is currently commanding no.1 position in the Motor Grader segment.

These machines come with a two-year, 4000 hours warranty*, eliminating the customer’s anxiety when it comes to expensive repairs. MCE has rapidly expanded its after sales service and spares network to 115+ Touchpoints, including over 50 3S Dealerships, 15 Saathi+ Authorized service centers and spares network of more than 50 retail outlets. The 50+ SPEV mobile service vans and mobile workshops further add to the reach and agility of the support network. Given the spiraling fuel prices, the Company believes that there was not a better time to introduce the first-of-its-kind disruptive and unique Customer Value Proposition “Assured Highest Productivity per Liter of Diesel” for their CEV-V 74HP range of Backhoe Loaders – Mahindra EarthMaster SX and SXe series.

For more details visit: www.mahindraconstructionequipment.com

Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate. The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

Learn more details visit: www.mahindra.com

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