XCMG motor graders come equipped with cutting-edge technology, setting us apart from competitors

SCHWING – XCMG’s motor graders are designed to meet the high standards of safety, efficiency, and environmental protection in various applications. All machines are equipped with ROPS, FOPS, HVAC cabin, and other features to ensure operator safety and comfort in all types of conditions. XCMG’s motor graders are also capable of delivering high performance and reliability in challenging terrains and climates. XCMG is committed to providing complete solutions for the full cycle of infrastructure construction projects and mining operations. In an exclusive interview to CONSTRUCTION OPPORTUNITIES, V. G. SAKTHIKUMAR, CMD, SCHWING STETTER INDIA PVT LTD, speaks about the latest trends in the motor graders industry, cutting edge technologies, after – market services and a lot more.

Give us an overview of the Motor Graders industry in India, latest trends and market dynamics

The Motor Graders industry in India has witnessed a significant boost due to large-scale infrastructure projects under the National Infrastructure Pipeline (NIP). With major projects like high-speed railways, metro rail expansions, and massive connectivity projects such as Bharatmala and SagarMala, there has been a positive surge in demand for motor graders. As transportation costs decrease and new projects are sanctioned to extend the network for easy logistics, the construction equipment industry is poised for considerable growth. We expect orders for over 10 motor graders per month for the remaining fiscal year and over 150 units for FY24, indicating a robust and optimistic market outlook.

Tell us about the range of Motor Graders offered by you, in terms of types, capacities and applications. Have you launched any new products or launching new products in the near future.

We offer a diverse range of motor graders catering to various applications and capacities. Our product line ranges from smaller machines designed for rural road development to larger models suitable for national highways and mining applications. We recently introduced the GR 1003, a motor grader designed specifically for the needs of rural road development projects. Additionally, we are set to launch a new model featuring a High Torque Low RPM Variable Horsepower Wechai 178Hp Engine with automatic ZF electronic transmission, providing optimal fuel efficiency and high productivity. SCHWING – XCMG also expanded also added three new models to the motor grader with increased mold board range for bigger road projects as well.

Intelligent machines, telematics and IoT are becoming a trend with equipment, your comments. Cutting edge technology featured in your machines. What distinguishes your equipment from competitors.

XCMG motor graders come equipped with cutting-edge technology, setting us apart from competitors. Our machines feature advanced components like CRDi electronic engines with ZF transmissions, offering auto/manual gear shifting and variable piston functionality, which helps reduce operating costs for customers. The introduction of ‘NO-SPIN’ technology and self-locking differential ensures anti-skid performance, enhancing the safety and durability of our equipment.

Detail us on your company’s emphasis on Research, Design and innovation.

Our company is committed to innovation and research to stay ahead in the market. We invest in the latest technology and design to meet the evolving needs of our customers. Our R&D teams are continually exploring new materials, components, and features to improve the performance and efficiency of our motor graders. We also focus on incorporating technology that promotes sustainability and reduced environmental impact, demonstrating our commitment to innovation in the industry.

Tell us about the indigenisation efforts undertaken by the company to meet the market requirements? What is the company’s approach to implementing the ‘Make in India’ drive?

SCHWING-XCMG supports the ‘Make in India’ initiative by localizing production and sourcing. We prioritize indigenisation to meet market demands while ensuring high-quality standards. By manufacturing in India and utilizing local components, we reduce costs and offer more competitive pricing to our customers. This approach aligns with the government’s push for increased domestic manufacturing and contributes to India’s economic growth.

Factors such as safety, operator comfort, ease of operations are crucial. What are the steps undertaken by you for providing the same.

We place a strong emphasis on safety, operator comfort, and ease of operation. Our motor graders are equipped with features like ROPS (Roll Over Protection System) and FOPS (Fall Over Protection System) to enhance operator safety. Rear cameras, ergonomic controls, and comfortable operator cabins ensure a safe and user-friendly experience. These features contribute to a safer work environment and greater productivity on the job site.

Aftermarket services as a strategic differentiator.

Our aftermarket services distinguish us from competitors. We offer comprehensive support, including spare parts availability, preventive maintenance contracts, and remote monitoring through IoT technology. Additionally, we provide technical assistance, customer feedback programs, and loyalty rewards to ensure customer satisfaction. Our goal is to provide a seamless experience throughout the lifecycle of our equipment, minimizing downtime and maximizing productivity.

Which sectors are major demand drivers for your products. Tell us about some major projects where your products have been used.

The construction equipment industry is driven by various sectors, including road construction, infrastructure development, and mining. Our motor graders have been used in significant projects like national highway construction, rural road development, and large-scale mining operations. The versatility of our product range allows us to cater to different applications, ensuring that our equipment is suitable for a wide range of projects across India.

Your strategy to play in a price sensitive market.

To thrive in a price-sensitive market, we focus on providing value through high-quality products and services. Our competitive pricing, combined with advanced technology and robust aftermarket support, ensures that customers receive excellent value for their investment. We also offer flexible financing options through partnerships with major financial institutions, allowing customers to acquire our equipment with ease and convenience.

Are you tied up with any equipment financing companies to help potential buyers with equipment purchases

SCHWING-XCMG has established partnerships with leading equipment financing companies to support potential buyers. Our collaborations with financial institutions like Federal Bank offer flexible payment terms, easy acquire schemes, and dedicated relationship managers to guide customers through the purchasing process. These partnerships help us reach a broader customer base and make it easier for customers to invest in our technologically advanced motor graders.

Future outlook on the industry and from a company perspective?

The future outlook for the Motor Graders industry in India is optimistic, with infrastructure development projects expected to drive demand. We anticipate steady growth in the coming years, thanks to ongoing initiatives and increased construction activities. Our company plans to continue launching new products and incorporating technological advancements to maintain a competitive edge. By focusing on innovation, safety, and customer satisfaction, we aim to shape the future of the Motor Graders industry and contribute to India’s economic growth.