Our machines are meticulously designed to deliver outstanding performance, safety, ease of use, fuel efficiency, and seamless equipment monitoring
CASE has always been a technology first brand and its products are replete with advanced features. All CASE machines are made after extensive research to ensure they are fit for Indian terrain and site conditions. In an exclusive interview to CONSTRUCTION OPPORTUNITIES, PUNEET VIDYARTHI – HEAD OF MARKETING AND BUSINESS DEVELOPMENT, INDIA & SAARC – CASE CONSTRUCTION EQUIPMENT, gives an overview on the excavator industry, his company’s emphasis on technology, indigenization efforts undertaken by the company and a lot more.
Give us an over view on the excavators industry and market dynamics. What are the types of excavators currently in demand.
India’s construction equipment industry is witnessing robust growth, spurred by rapid infrastructure development, with a projected CAGR of 23.3% from 2021 to 2027. Excavators, especially the 22-ton variant, are in high demand due to the government’s strong focus on infrastructure and road construction. Manufacturers are capitalizing on this trend by promoting products with advanced features and a wide array of attachments. Additionally, increased infrastructure projects have driven demand for blue metal quarries, an area where our products are strategically suited to meet market needs. Intense competition is pushing manufacturers to innovate in areas like engines, hydraulic systems, structural design, tracks, and cabin features, focusing on fuel efficiency and productivity. Telematics integration is also on the rise, as equipment owners seek to optimize machine performance and safety. The industry is increasingly adopting technology to improve safety, efficiency, and sustainability, especially as fuel and labor costs escalate. The market preference is shifting towards cost-effective, high-productivity equipment that enables construction companies to maximize efficiency while minimizing downtime.
Tell us about the range of excavators offered by you, in terms of types, capacities and applications.
CASE Construction offers a versatile range of excavators tailored to meet diverse construction and earthmoving needs. Leading the lineup is the powerful C Series, featuring the robust CX220C and CX220C LC Crawler Excavators. The 22-ton CX220C is engineered specifically for challenging terrains and demanding tasks, equipped with a reliable FPT Industrial engine that delivers high productivity with minimal fuel consumption—ideal for quarrying and mining applications. Its durable construction, featuring a heavy-duty arm, boom, and reinforced undercarriage, enhances resilience in rugged environments. Additionally, the CASE Intelligent Hydraulic System (CIHS) optimizes machine control, energy efficiency, and fuel conservation across all operational phases.
The CX220C LC is perfect for stone quarrying, roadwork, general construction, and earthworks. Powered by a 6-cylinder, fuel-efficient FPT engine delivering 117 kW (157 hp) and 622 Nm of peak torque at 1800 rpm, it features five energy-saving controls and an ECO mode. This model offers three power modes, 10 auxiliary hydraulic settings, multiple arm lengths (1.9 m, 2.4 m, and 2.9 m), and a 5.7 m boom to suit various project needs. With a bucket force of 152 kN and an arm digging force of 132 kN, the CX220C LC ensures exceptional productivity. A 6.59 m dumping height allows for safe loading into high-bodied dumpers, while a maximum travel speed of 5.6 km/hr and swing speed of 11.5 rpm boost operational efficiency. The excavator also offers bucket capacities of 0.94, 1.0, and 1.1 cu. m to match different materials and applications.
Both models are equipped with CASE Construction’s advanced telematics system, Site Watch, which provides real-time updates on maintenance, tracking, utilization, and security. It alerts owners instantly on fuel consumption, battery status, geo-fencing, engine metrics, and more, ensuring seamless machine management and operational safety.
Please provide details on your emphasis on technology, research, design and innovation? What are the advancements you have introduced or plan to introduce? Telematics has become a standard feature in all machines, what is that extra in your machine which is a real value ad for your customer.
At CASE Construction Equipment, our machines are meticulously designed to deliver outstanding performance, safety, ease of use, fuel efficiency, and seamless equipment monitoring. This commitment to quality is reflected in various operator-focused features, such as comfortable rotating seats, the RH Pillar-mounted GVAC control, lockable storage in the RH Cluster, a quick-access AV system, a secure engine hood, and enhanced rear-view visibility—each element geared toward optimizing comfort and safety.
Our advanced Telematics system exemplifies this commitment by offering real-time updates on maintenance, tracking, utilization, and security, as well as SMR alerts for critical parameters like fuel consumption, battery status, and geo-fencing. This system enables proactive machine management, allowing users to promptly address maintenance needs and minimize downtime and safety risks. Additionally, the CASE Intelligent Hydraulic System (CIHS) integrated into our excavators optimizes fuel efficiency and provides precise machine control, enhancing breakout forces, swing speeds, and torque, which results in quicker cycle times and a 5% increase in productivity.
The CASE CX220C LC Crawler Excavator embodies our focus on efficiency and productivity, achieving an impressive 8% fuel efficiency improvement. Built to perform in demanding applications, it is ideal for stone quarries, road construction, general construction, and earthwork. At its core, CASE Construction Equipment’s dedication to technology, research, design, and innovation aims to meet evolving customer needs, delivering top-tier performance, efficiency, and safety in the construction and earthmoving sector.
Factors such as safety, operator comfort, ease of operations are crucial in any excavator. What are the steps undertaken by you for providing the same.
At CASE Construction Equipment, operator well-being and excavator efficiency are at the core of our design philosophy. Safety and comfort are integral, with our machines crafted to meet rigorous safety standards and regulations. Features like air-conditioned cabs, ergonomic controls, and adjustable seating create a secure, comfortable work environment. Our excavators also feature intuitive controls and easy-to-navigate interfaces, allowing operators of all experience levels to quickly adapt and operate efficiently.
We also prioritize operator skill development. Our Skill Development Center, Hunar, in Pithampur offers comprehensive training to unemployed youth as Junior Backhoe Loader operator, supporting the Skill India Mission by providing skill development training to 240 youth in 18 months. Additionally, our advanced training facility at the Pithampur plant provides ongoing operator training and is forming partnerships with leading training organizations to train operators and cultivate new entrepreneurs in the construction sector.
As a responsible industry leader, CASE Construction Equipment is committed to providing machines that excel in safety, operator comfort, ease of use, and efficiency—boosting customer productivity and profitability while ensuring the well-being of the operators who use our equipment.
Tell us about the indigenisation efforts undertaken by the company to meet the market requirements? What is the company’s approach to implementing the ‘Make in India’ drive?
CASE Construction Equipment is dedicated to indigenization efforts that support the ‘Make in India’ and ‘Atmanirbhar Bharat’ initiatives. This commitment is integral to our operational strategy, focusing on producing high-quality construction equipment in India for both domestic and international markets.
At our advanced manufacturing facility, we ensure that machinery made in India meets world-class standards. Guided by our ‘Make in India, for India and the World’ philosophy, we prioritize sourcing materials locally, benefiting Indian businesses and strengthening the economy. Additionally, we encourage our suppliers to operate within the Pithampur industrial zone, where our facility is located, with over 70% of them based within a range of 10-kilometer radius—supporting regional economic growth and enhancing our supply chain efficiency.
Aftermarket services as a strategic differentiator.
CASE Construction understands the critical role of aftermarket services as a key differentiator, offering a comprehensive ownership experience that extends well beyond the sale of our equipment. In India, we have built a robust network of more than 60 dealers and 200 touchpoints, staffed by trained and certified professionals who are dedicated to providing exceptional support.
Our commitment to accessibility is reflected in our state-of-the-art 75,000 sq. ft. central warehouse in Indore, which houses 13,000 SKUs, ensuring efficient and prompt parts delivery to meet customer needs. Additionally, we have strategically located depots in Faridabad and Guwahati, expanding our service coverage across the country.
To ensure the highest level of support, we provide a standard one-year base warranty on all CASE equipment, whether light or heavy machinery, from the delivery date. Recognizing the varied needs of our customers, we offer extended warranties and service packages through our ‘CASE Protect’ and ‘CASE Care’ programs, delivering tailored solutions that provide enhanced protection and peace of mind throughout the equipment’s lifecycle.
Future outlook from an industry perspective and company?
The construction equipment market in India is set for robust growth, fueled by the rapid expansion of the country’s infrastructure and construction sectors. Recent market reports suggest a positive growth trajectory, and we expect this momentum to continue in the coming years.
This optimism is largely driven by large-scale projects linked to the National Infrastructure Pipeline, the Bharatmala project, the Sagarmala project, and the PM Gati Shakti Framework. Notably, construction equipment constitutes approximately 14% of the overall project expenditure, estimated at around USD 1.4 trillion, as outlined by the National Infrastructure Pipeline. Excavators, loader-backhoes, and compactors are crucial to these projects, fulfilling diverse roles. As a result, we foresee a significant increase in demand for mining, construction, and earthmoving equipment.
We are excited to play an integral role in shaping the future of the industry and supporting India’s infrastructure development goals. To this end, we are expanding our product portfolio and preparing to introduce new offerings in the Indian market. Notably, we have established a dedicated assembly line for Skid Steer Loaders, operated entirely by a team of women. As part of our commitment to environmental sustainability, we are preparing to transition to BS (CEV/TREM) V emission norms across all our products from January 2025. This transition underscores our dedication to not only performance, efficiency, and safety but also to environmental responsibility, ensuring that our Compaction & Paving equipment remains the top choice for construction and road compaction applications while meeting the latest emission standards.
