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COVER STORY
What are the types of equipment offered by your firm? Cutting and railway siding.
edge technology featured in your products. What distinguishes
your products from competitors? Your comments on the financing of equipment. How fast and INTERACTION
Member of Volvo Group, SDLG offers a range of construction easy is it for a customer to get finance? What according to you
equipment for roads, quarrying, mining, railway siding and port will enthuse customers to buy equipment and thereby increase
segments. These include excavators, wheel loaders and motor sales?
graders of varied capacities. Nearly 90% of new construction equipment are purchased via
SDLG Excavators feature new-age ECU-controlled engines, external financing and ready availability of low-cost finance
load-sensing hydraulic systems and robustly-constructed continues to remain a key challenge, especially for first-time
undercarriages ensuring super efficient and smooth performance buyers and MSMEs. We believe structured easy-to-process-and-
in variety of urban and rural tasks. SDLG Wheel Loaders service financial packages across regions bundled with value-
incorporate the latest electronic engines & transmission systems added services will go a long way in promoting sustainable
synchronized with world class hydraulics assuring fast, versatile infrastructure development in our country.
and supremely efficient performance across applications.
Your outlook for the rentals market
Please provide details on your emphasis on technology, India is in the midst of a boom in infrastructure development
research, design and innovation? What is your focus on that in turn, has unleashed entrepreneurial spirits with intense
technological upgradation in respect of your products? competition to bag new projects. This will, in our opinion, only
What are the advancements you have introduced or plan to spur the rapidly-evolving rental market because there are
introduce? thousands of budding entrepreneurs, particularly sub-contractors
SDLG believes that real progress happens when nobody gets left in hinterland, who may not have the resources but need a brand
behind. So we make products that benefit the greatest number of like SDLG to bid and win projects in their region.
customers and stakeholders. All SDLG machines are configured
and built keeping India-centric work conditions and customer What are the organizational surprises we can expect from you at
needs in mind. Our R&D is constantly at work to deliver ‘Growth BAUMA CONEXPO INDIA? Are you launching any new innovative
Machines’ that assure real value for money and sustained returns products or new breakthrough technologies at BAUMA CONEXPO
on investment to customers. INDIA? Are you also looking for new collaborations and tie - ups?
At bauma CONEXPO, a range of SDLG machines will be on
Factors such as safety, operator comfort, ease of operations and display focussed on road and retail segments. These include
skilling operators are crucial. What are the steps undertaken by E6135Fi Hydraulic Excavator and the L933H Wheel Loader. They
your company for providing the same? are all configured and manufactured keeping India-centric work
SDLG partners with dealers to conduct training workshops for conditions and customer needs in mind. The E6135i Excavator
equipment operators across the country. We also impart training, features a powerful four-cylinder DDE engine coupled with load-
competence & skill development to operators handpicked by sensing hydraulic system to deliver best-in-class performance
dealer teams at our Digital Live Training Studio in Bangalore. and fuel efficiency. The L933H Wheel Loader is a feature-
packed machine powered by advanced CEV-IV engine and
What’s your strategy in this price sensitive market? To what extent fully-hydraulic load-sensing steering system assuring remarkable
is consumer behavior influenced by cost? flexibility and ease of operations.
As Growth Machines, SDLG Equipment stand out in productivity,
fuel efficiency, versatility, reliability and overall safety. Time and What is your feedback from previous editions of BAUMA
again, they have risen above customer expectations across CONEXPO INDIA and what are your expectations from the
applications – in terms of productivity and cost-effectiveness. current one?
Bauma CONEXPO is one of those events that no company
Give us an understanding of the after-sales services offered by involved in construction machinery can afford to miss. We believe
your company? bauma 2023 will enable us to showcase #YourGrowthMachines,
Backing every SDLG product is nationwide after-sales network of make extensive business contacts, actively engage with
dealers and service engineers at strategic locations with ready customers, even close a few deals.
spare parts and service supports. A range of packages are on
offer like the Repair & Maintenance Agreements. A 24/7 Uptime What is your outlook for the construction equipment industry
Center connects with SDLG Machines working in remote sites in and your company going forward?
real time to provide prompt assistance. We are living in the golden age of Indian infrastructure
development. And prospects for Indian CE Industry are brighter
Which are the areas which will drive your business going than ever.
forward? Opportunities abound across sectors and SDLG is poised with a
At SDLG, we are focussed on a variety of segments to drive our full portfolio of ‘Growth Machines’ that promise to deliver just what
business going forward. Primary among them are road building, customers seek - improved numbers on both top and bottom
port development, warehousing & logistics, quarrying, mining lines of their businesses.
JANUARY 2023|CONSTRUCTION OPPORTUNITIES 47