Page 47 - January_2023
P. 47

COVER STORY

           What are the types of equipment offered by your firm? Cutting   and railway siding.
           edge technology featured in your products. What distinguishes
           your products from competitors?                     Your comments on the financing of equipment. How fast and  INTERACTION
           Member of Volvo Group, SDLG offers a range of construction   easy is it for a customer to get finance? What according to you
           equipment for roads, quarrying, mining, railway siding and port   will enthuse customers to buy equipment and thereby increase
           segments. These include excavators, wheel loaders and motor   sales?
           graders of varied capacities.                       Nearly 90% of new construction equipment are purchased via
           SDLG Excavators feature new-age ECU-controlled engines,   external financing and ready availability of low-cost finance
           load-sensing hydraulic systems and robustly-constructed   continues to remain a key challenge, especially for first-time
           undercarriages ensuring super efficient and smooth performance   buyers and MSMEs. We believe structured easy-to-process-and-
           in variety of urban and rural tasks.  SDLG Wheel Loaders  service financial packages across regions bundled with value-
           incorporate the latest electronic engines & transmission systems   added services will go a long way in promoting sustainable
           synchronized with world class hydraulics assuring fast, versatile   infrastructure development in our country.
           and supremely efficient performance across applications.
                                                               Your outlook for the rentals market
           Please provide details on your emphasis on technology,   India is in the midst of a boom in infrastructure development
           research,  design and  innovation?  What  is your focus on   that in turn, has unleashed entrepreneurial spirits with intense
           technological upgradation in respect of your products?   competition to bag new projects. This will, in our opinion, only
           What are the advancements you have introduced or plan to   spur the rapidly-evolving rental market because there are
           introduce?                                          thousands of budding entrepreneurs, particularly sub-contractors
           SDLG believes that real progress happens when nobody gets left   in hinterland, who may not have the resources but need a brand
           behind. So we make products that benefit the greatest number of   like SDLG to bid and win projects in their region.
           customers and stakeholders. All SDLG machines are configured
           and built keeping India-centric work conditions and customer   What are the organizational surprises we can expect from you at
           needs in mind. Our R&D is constantly at work to deliver ‘Growth   BAUMA CONEXPO INDIA? Are you launching any new innovative
           Machines’ that assure real value for money and sustained returns   products or new breakthrough technologies at BAUMA CONEXPO
           on investment to customers.                         INDIA? Are you also looking for new collaborations and tie - ups?
                                                               At bauma CONEXPO, a range of SDLG machines will be on
           Factors such as safety, operator comfort, ease of operations and   display focussed on road and retail segments. These include
           skilling operators are crucial. What are the steps undertaken by   E6135Fi Hydraulic Excavator and the L933H Wheel Loader. They
           your company for providing the same?                are all configured and manufactured keeping India-centric work
           SDLG partners with dealers to conduct training workshops for   conditions and customer needs in mind. The E6135i Excavator
           equipment operators across the country. We also impart training,   features a powerful four-cylinder DDE engine coupled with load-
           competence & skill development to operators handpicked by   sensing hydraulic system to deliver best-in-class performance
           dealer teams at our Digital Live Training Studio in Bangalore.   and fuel efficiency. The  L933H Wheel Loader is a feature-
                                                               packed machine powered by advanced CEV-IV engine and
           What’s your strategy in this price sensitive market? To what extent   fully-hydraulic load-sensing steering system assuring remarkable
           is consumer behavior influenced by cost?            flexibility and ease of operations.
           As Growth Machines, SDLG Equipment stand out in productivity,
           fuel efficiency, versatility, reliability and overall safety. Time and   What is your feedback from previous editions of BAUMA
           again, they have risen above customer expectations across   CONEXPO INDIA  and  what  are your  expectations  from  the
           applications – in terms of productivity and cost-effectiveness.  current one?
                                                               Bauma CONEXPO is one of those events that no company
           Give us an understanding of the after-sales services offered by   involved in construction machinery can afford to miss. We believe
           your company?                                       bauma 2023 will enable us to showcase #YourGrowthMachines,
           Backing every SDLG product is nationwide after-sales network of   make extensive business contacts, actively engage with
           dealers and service engineers at strategic locations with ready   customers, even close a few deals.
           spare parts and service supports. A range of packages are on
           offer like the Repair & Maintenance Agreements. A 24/7 Uptime   What is your outlook for the construction equipment industry
           Center connects with SDLG Machines working in remote sites in   and your company going forward?
           real time to provide prompt assistance.             We are living in the golden age of Indian infrastructure
                                                               development. And prospects for Indian CE Industry are brighter
           Which are the areas which will drive your business going   than ever.
           forward?                                            Opportunities abound across sectors and SDLG is poised with a
           At SDLG, we are focussed on a variety of segments to drive our   full portfolio of ‘Growth Machines’ that promise to deliver just what
           business going forward. Primary among them are road building,   customers seek - improved numbers on both top and bottom
           port development, warehousing & logistics, quarrying, mining   lines of their businesses.


                                                                           JANUARY 2023|CONSTRUCTION OPPORTUNITIES  47
   42   43   44   45   46   47   48   49   50   51   52