Page 51 - January_2023

COVER STORY

Digital Business:
Smartphones and Internet penetration has changed the landscape SPOTLIGHT
of businesses. Businesses without online/digital channels are
deemed non-existent.
“We have equipped ourselves to offer a gamut of online digital
services to exceed the expectations of our customers. Our
equipment monitoring solution enables customers to monitor their
machine and its performance remotely using a smartphone. Our
Gmmco Assist mobile application helps our customers to transact
with us digitally by ordering parts, booking a machine service etc.
through the app. We are actively present EM Solutions Control Room, Chennai
across major social media channels like
WhatsApp, Facebook, Instagram etc. for our
customers to interact and collaborate with
us. We have a wide appreciation amongst
our customers for being physically and
digitally present with them to enable their
success.” says, Prashant Bisen, Senior VP, Construction Industries,
Gmmco Ltd.

Role of NBFCs in Construction Equipment sales:
Almost all customers purchasing construction equipment prefer Gmmco Service Engineers Support at Site
to purchase equipment through a financing option. More than
banks it is the NBFCs that command a higher market share in Customer seeking GMMCO products can be largely classified into
equipment financing. Offers extended by the financing institutions life cycle cost and life cycle value.
and confidence of financing institution on equipment brands play “Caterpillar equipment are known for their lower refill capacities,
a crucial role for customer to choose a particular equipment brand. higher maintenance intervals and better
Gmmco has cordial relationship with all leading financial component life minimizes the total cost of
institutions across its territory. Over the years, financial institutions ownership thereby benefitting Life Cycle
have developed trust on the products and services GMMCO offers Cost category customers. Higher fuel
resulting in ease of processing of funding to its customers during efficiency and enhanced productivity
the sale. demonstrated by Caterpillar equipment
Higher uptime of the company’s machine resulting in higher makes it a go-to choice for Life Cycle Value
revenue for its customers and better resale value of its equipment category customers.” says, Magesh Swaminathan, Head of Sales
are the major drivers for the trust of financing institutions on the – Construction Industries, Gmmco Ltd.
company.
For more details contact:
Customer Demands and Expectations Email: geolson@gmmcoindia.com
Requirements of customers vary from application to application. Website: www.gmmco.in

Gmmco Workshop, Murukancheery, Chennai

JANUARY 2023|CONSTRUCTION OPPORTUNITIES 51