Page 22 - Construction_Opportunities_December_2024

COVER STORY

Caterpillar is a technology leader in the industry and has a 100+ financing can significantly influence customer buying decisions.
year history of product innovation and development. Amit Bansal, Streamlined financing processes with competitive rates and flexible
Director – Sales & Marketing, Building terms can encourage customers to invest in equipment, ultimately
Construction Products (BCP), Caterpillar boosting sales. Quick approvals and minimal paperwork are key
India Pvt. Ltd., mentioned, “Our technology factors in facilitating this process, making it more accessible and
strategy stems from a evaluation of where appealing to potential buyers. We offer quality service throughout
and how our machines will operate in the the life cycle of equipment including purchase, protect, manage,
long term. Guided by this assessment, our and resell.”
primary focus lies in elevating customer “As a company, we are committed to understanding the needs
experiences through intelligent solutions. Our products are ahead of our customers. Our innovative products and solutions help
of time and to make this happen, our R&D teams are constantly them maximize value and minimize their total cost of operation.
working with dealers and customers to understand what they There is a growing reliance on aftermarket services with a focus
expect when they buy a machine for their jobsite. Sustainability is on digital-enabled solutions to establish customer loyalty. After-
integral to our technology development strategies and permeates market products serve as a strategic differentiator for Caterpillar
our New Product Introduction (NPI) process. We are committed to Backhoe Loaders (BHLs) by enhancing customer satisfaction and
not only meeting but exceeding the expectations of our customers extending machine life thereby giving best return on investment
while ensuring that our innovations align with environmental and to customers. This customer-centric approach fosters brand loyalty
social sustainability goals.” and competitiveness in the construction equipment industry. We
He further stated, “We offer comprehensive product solutions to our offer ‘Aftermarket Performance Customer Value Agreements’
customers which are a combination of technology, financial and (CVAs), to support hassle-free service to customers at any point in
aftermarket services. Our Cat Financial services help customers the machine lifecycle to help maximize machine performance
to make the best choice to support their business no matter how and utilization. This includes dealer technician support using
big or small, whether it be for new or used Cat machines or for genuine Cat parts for certain planned maintenance and fluid
repair/ rebuild options to keep their current machines operational. health management to help identify issues before they cause
Cat Financial provides retail and wholesale financing solutions unexpected downtime. Customers can contact their dealer to
and extended protection products to Cat customers and dealers know more about CVAs and other offers. The improved analytical
for the complete line of Cat machinery and engines. Whether and service capabilities such as telematics, inspections, SOS
the customers are looking to finance equipment, acquire Services, as well as eCommerce platforms like www.parts.cat.
working capital, improve cash flow, or protect their investment, com, and other dealer specific mobile applications are making
Cat Financial understands the customers’ businesses and has the it easy for our customers to own, operate and maintain the
solutions to fit their needs. The ease and speed of equipment equipment at a click of a button,” he added.

22 CONSTRUCTION OPPORTUNITIES|DECEMBER 2024