Page 20 - Construction_Opportunities_December_2024

COVER STORY

spare parts. The new dealership will also cater to the neighboring procurement for aged equipment, ensuring that even older
regions such as Guntur, Krishna, East and West Godhavari, machines remain operational. Our extended warranties and
Vishakapatnam, Vijayanagaram and Srikakulam. service packages, such as ‘CASE Protect’ and ‘CASE Care,’
Speaking about the strategic partnership, Shalabh Chaturvedi, leverage these technologies to provide comprehensive support,
Managing Director, CASE Construction Equipment – India & predictive maintenance, and faster service responses. These
SAARC region, said, “The opening of this dealership in Vijayawada initiatives have enhanced customer satisfaction by minimizing
marks a significant enhancement of our downtime, optimizing machine performance, and offering peace
market footprint in southern India. This of mind, all backed by CASE’s 180-year legacy of excellence and
facility is strategically located to serve customer commitment.” He added, “At CASE, our Aftermarket
the growing demands of the region’s services have been significantly bolstered through the strategic
construction sector, offering a complete incorporation of cutting-edge technologies. With a network
range of innovative products and services. comprising 70 dealers and 200 touchpoints, we pride ourselves
We at CASE, are committed to support the on delivering exceptional support to our valued customers.”
government’s focus on infrastructure development in the country The implementation of digital connectivity and monitoring
by providing reliable equipment and robust after-sales support, solutions allows for real-time assessment of machine health,
ensuring our customers are fully equipped to meet the challenges facilitating proactive maintenance and minimizing downtime.
of modern construction projects.” Data analytics plays a pivotal role in predicting maintenance
This state-of-the-art facility will offer CASE’s full range of construction needs, ensuring timely preventive measures and reducing the
equipment and deliver a comprehensive customer experience. It likelihood of unexpected breakdowns. Our advanced inventory
will meet customer needs with amenities such as a fully equipped management systems optimize the availability of replacement
workshop, a training and conference room, availability of genuine parts, contributing to faster turnaround times for repairs and
parts, a team of skilled sales & service engineers, an upcoming services. Engaging customers through digital platforms enhances
telematics centre, and a customer lounge. communication, allowing for seamless scheduling of services and
According to Puneet Vidyarthi – Head of Marketing And Business access to pertinent information.
Development, India & SAARC, Case The recent launch of FLEETPRO, a brand exclusively catering to
Construction Equipment, “At CASE, we existing CASE customers for Parts and Service demands, further
are committed to aligning our aftermarket exemplifies company’s dedication to providing comprehensive
services with the evolving needs of our aftermarket solutions. These technological advancements
stakeholders and the construction industry. collectively reinforce our position as a leader in the industry,
Technologies like FLEETPRO have been ensuring that CASE continues to deliver exceptional support and
instrumental in streamlining spare part peace of mind to our customers throughout India.

20 CONSTRUCTION OPPORTUNITIES|DECEMBER 2024