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COVER STORY
INTERACTION
ZW225, Wheel Loader
PRO. These have been designed to meet the demanding the same.
requirements of the Indian customer. The major customer Safety is ingrained in the design and development of all Tata
segment of the Indian Backhoe loader market is hirers; hence Hitachi equipment. The company’s Hydraulic excavators comply
fuel consumption is the major criterion. Tata Hitachi’s SHINRAI series with international safety standards. The safety features include
machines boost fuel efficiency with their EHS (Excellent Hydraulic ROPS (Roll-Over Protective Structure) canopy, TOP guard (Operator
System), wherein the flow is regulated by sensing the pressure Protective Guards Level 1), lock lever compulsory for engine start,
of the system. Apart from low fuel consumption, SHINRAI PRIME and convenient footstep for climbing. These thoughtful features
also has high bucket forces, dump height, and good reaches for are aimed at providing a safe work environment for the operators.
customers looking at cost-effective performance & productivity. These machines are also designed to give a comfortable
Apart from these machines, Tata Hitachi has recently launched: operating environment to the operator. Be it the comfortable
• EX70 PRIME, a 7 Ton Excavator with a range of enhanced seating or the ergonomic positioning of controls or the 360-degree
features & improvements uninterrupted view, Tata Hitachi machines reduce fatigue and
• EX200 INFRA, a 20 Ton Excavator developed specifically to make working more comfortable.
cater to increasing infrastructure development
• ZW225, a 5 Ton Wheel loader with advanced features like Your strategy to play in a price-sensitive market.
automatic bucket leveller, downshift switch, automatic While Indian customers are value-oriented, they are also smart
float, arm kick out, 360-degree rear and the highest level of enough to understand and appreciate the life cycle cost. At Tata
operator comfort leads to matching demand of bigger plants Hitachi, our customer-centric approach helps us to be a major
and higher production jobs player in the price-sensitive market, where fuel efficiency, low
• NX30, a 3 Ton NextGen Mini Excavator, indigenously operating costs of machines, and after-sales service support are
developed to suit a wide range of applications highlighted. These are enablers for customers to complete their
In addition to strong products, Tata Hitachi also offers a projects on time and improve profitability.
comprehensive range of support solutions that include Full
Maintenance Contracts, Annual Maintenance Contracts & Give us an understanding of the after-sales services offered by
Extended Warranty. your company?
Tata Hitachi will continue to introduce next-generation machines Tata Hitachi prioritizes its outreach to customers through a
for customer basis the emerging requirements and developments strong distribution network that includes 49 Domestic dealers, 4
to offer the most cost-effective high performance and reliable International dealers, and 250+ customer-facing touchpoints, that
products and solutions aid in selling and servicing products.
Tata Hitachi machines are designed and manufactured keeping
Factors such as safety, operator comfort, and ease of operations in mind high quality. This ensures the reliability and durability of
are crucial. What are the steps undertaken by you for providing the product and long-interval service to reduce the need for
JANUARY 2023|CONSTRUCTION OPPORTUNITIES 41