We follow the Make in India approach—building top-quality construction machines with smart features and global innovations
Escorts Kubota Ltd has always been an innovation-driven engineering company. At EXCON 2025, the company is introducing innovations focused on energy efficiency, sustainability, cleaner technologies and a lot more. These advancements reflect the company’s commitment to supporting India’s infrastructure growth safety and sustainably. In an exclusive interview to CONSTRUCTION OPPORTUNITIES, SANJEEV BAJAJ, CHIEF OFFICER, CONSTRUCTION EQUIPMENT BUSINESS DIVISION, ESCORTS KUBOTA LTD, speaks about the launches at Excon 2025, cutting – edge technologies and a lot more.
What key products, technologies, or launches will you be showcasing at EXCON 2025, and how do these offerings address the evolving needs of construction and infrastructure segments
We will be unveiling our new models of cranes, mini excavators, backhoe loaders, and soil compactors, all of which are built with advanced technology that helps save fuel, reduce pollution, and improve overall performance. Every model has been developed to be tough, smart, and eco-friendly, proving how innovation and responsible engineering can make work easier, cleaner, and more efficient.
What growth do you see in India’s construction equipment market and what strategies will define competitiveness in the current landscape?
In recent times, there has been sluggish growth in CE sales due to the interplay of certain macros like cost effect of emission change, early and prolonged monsoons and slow project progress. But currently, the construction equipment industry is on an accelerated growth path, powered by massive infrastructure development, global partnerships, and evolving regulations. In the medium to the long run, the market is projected to grow from USD 8.55 billion in 2025 to USD 12.76 billion by 2030, driven by investments in roads, railways, airports, and urban housing. While India still trails developed nations in terms of equipment variety and technological advancement, the gap is narrowing. The industry has made remarkable progress in recent years, developing smarter machines, expanding product lines, and increasing mechanization across jobsites.
There’s a vast scope to introduce more specialized, efficient, and safer equipment tailored to India’s unique needs. Hence, competitiveness will be led by OEMs like us that are developing intelligent machines, expanding our portfolio, and delivering service reliability to meet India’s evolving infrastructure ambitions.
How is Escorts Kubota diversifying its product portfolio specially in the context of India’s expanding infrastructure needs?
As India’s infrastructure surges ahead, Escorts Kubota is ramping up its manufacturing capacity and deepening localization. A new manufacturing facility in Uttar Pradesh is underway, aligning with the Make in India initiative to boost local production, employment, and economic momentum. To address India’s diverse project needs, the company is enhancing its product range—from compact machines for urban sites to rugged equipment for large-scale infrastructure, with a focus on fuel efficiency, durability, and ease of use.
Technology is at the heart of this transformation. Escorts Kubota is investing in advanced systems that connect product design, manufacturing, inventory, and IoT-enabled jobsite data—creating a seamless digital thread from factory to field. This is backed by a robust service ecosystem, including parts warehouses, trained engineers, and hands-on operator training.
Tell us about the indigenisation efforts undertaken by the company to meet the market requirements? What is the company’s approach to implementing the ‘Make in India’ drive?
We follow the Make in India approach—building top-quality construction machines with smart features and global innovations. This helps us offer affordable, reliable, and high performance machines that meet the needs of today’s builders. Our machines are also making a mark in Africa, Southeast Asia, and Latin America, where construction is booming, and the demand is for tough, high-performance equipment.
How is your organisation embedding sustainability, cleaner technologies and environmentally responsible practices into its products, operations and long-term strategy?
Our Kubota engines are globally known for their low emissions and high productivity, helping reduce the carbon footprint on job sites. Plus, our machines are designed to consume less fuel and minimize environmental impact, making them ideal for eco-conscious projects. Apart from enhancing the efficiency of existing engine models, future ready technologies of alternative fuel or alternative power sources are also on the development path and will be introduced at the right time for the market.
How is the company promoting inclusivity, diversity, and skill development within its workforce?
We believe that growth happens when everyone gets a fair chance to learn and succeed. We run monthly training programs across India for operators, technicians, and dealers, which help them develop new skills, grow in their careers, and stay updated with the latest in construction technology. We support women in the workplace and promote diversity across different roles. Whether it’s in operations, service, or leadership, we encourage people from all backgrounds to step forward and contribute. Our goal is to create a workplace where everyone feels included, respected, and empowered to do their best. Because when we build people, we build a stronger industry.
How is your company reinforcing trust and loyalty in its customers?
When it comes to construction equipment, trust is everything—and we’ve been earning it for over 80 years. Our focus has remained on honest business dealings, reliable service, and efficient machines. We were among the first to bring smart and sustainable solutions to the market with our cranes and compactors. Today, we’re positioned as India’s No.1 brand in mini excavators—a success built on the faith and confidence of our customers. Our new backhoe loader platform, which is the first platform under Escorts Kubota brand is jointly developed with teams of India and Japan, keeping the brand trust of India and the quality of Japan. At the core of everything we do, are our values of transparency, responsibility, and customer satisfaction.
