The preferred partner of Cat products in India.
Established in 1967, Gmmco is part of the 2.9 billion dollar diversified CK Birla Group. Gmmco is a Priority Cat Dealer for South, Central & Western India selling mining, construction and energy equipment to customers across 10 states.
Gmmco offers a one stop-shop for all your infrastructure needs and is committed to providing the best experience in new product sale, used and rental options, buyback, trade-in and product support. Gmmco serves 20,000+ happy customers and services an installed base of 19000+ active machines and 14,000+ active engines
V Chandrashekar, Managing Director & CEO, Gmmco Ltd. says “Gmmco is part of CK Birla Group, a
diversified conglomerate. We upkeep the legacy of our Group’s efforts in building the India of tomorrow, by offering world class and innovative solutions for infrastructure and mining. Throughout our journey of 55+ years and 35+ years of association with Caterpillar, we have been a trusted partner for our customers by demonstrating superior customer service over the many decades. Our biggest strength is our highly committed, passionate, and skilled people who are pushing boundaries to exceed customer expectations. With the ever-changing customer requirements and expectations, we redefine ourselves by embracing the new. We are continually leveraging digital technology to provide seamless experience to our customers in conducting business with us. The trust imposed on us by our customers strengthens our resolve to continuously maximize value for them.”
Role of product support in business:
Aftermarket performance of a brand is a critical decision point for a customer in choosing an equipment brand. Machine uptime and availability is directly proportional to the success of business of the customer.
In the 55+ years of heavy earth moving equipment business, GMMCO has aced itself in providing best in class aftermarket product support. The company has strategically positioned its customer support engineers across the territory to ensure a minimal service response time.
GMMCO’s wide network of parts delivery touch points and optimised supply chain operations assure parts availability within the need by date. Through its assured parts availability and rigorously trained service engineers, GMMCO promises a quicker Mean Time To Repair to its customers.
The company runs various customer support contracts that are customized based on the requirement of the customers. Through these contracts, GMMCO ensures superior machine performance, lower machine break downs and higher machine availability.
Smartphones and Internet penetration has changed the landscape of businesses. Businesses without online/digital channels are deemed non-existent.
“We have equipped ourselves to offer a gamut of online digital services to exceed the expectations of our customers. Our equipment monitoring solution enables customers to monitor their machine and its performance remotely using a smartphone. Our Gmmco Assist mobile application helps our customers to transact with us digitally by ordering parts, booking a machine service etc. through the app. We are actively present across major social media channels like WhatsApp, Facebook, Instagram etc. for our
customers to interact and collaborate with us. We have a wide appreciation amongst our customers for being physically and digitally present with them to enable their success.” says, Prashant Bisen, Senior VP, Construction Industries, Gmmco Ltd.
Role of NBFCs in Construction Equipment sales:
Almost all customers purchasing construction equipment prefer to purchase equipment through a financing option. More than banks it is the NBFCs that command a higher market share in equipment financing. Offers extended by the financing institutions and confidence of financing institution on equipment brands play a crucial role for customer to choose a particular equipment brand.
Gmmco has cordial relationship with all leading financial institutions across its territory. Over the years, financial institutions have developed trust on the products and services GMMCO offers resulting in ease of processing of funding to its customers during the sale.
Higher uptime of the company’s machine resulting in higher revenue for its customers and better resale value of its equipment are the major drivers for the trust of financing institutions on the company.
Customer Demands and Expectations
Requirements of customers vary from application to application. Customer seeking GMMCO products can be largely classified into life cycle cost and life cycle value.
“Caterpillar equipment are known for their lower refill capacities, higher maintenance intervals and better component life minimizes the total cost of ownership thereby benefitting Life Cycle Cost category customers. Higher fuel efficiency and enhanced productivity demonstrated by Caterpillar equipment
makes it a go-to choice for Life Cycle Value category customers.” says, Magesh Swaminathan, Head of Sales – Construction Industries, Gmmco Ltd.
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