Page 47 - Construction_Opportunities_December_2024

COVER STORY
Give us an overview of the components industry, market Importance of Aftermarket Services.
scenario and latest trends OEMs are now definitely more demanding and involved in the
The component industry is at a critical crossroads as technology requirement on their equipment. Initial cost is still INTERACTION
construction equipment (CE) machines undergo a significant looked at but there is increasing importance given to TCO and
technological transformation. Being part of the electronics long-term support. The end user also wants more tech in their
sector, we are experiencing one of the most substantial product plus ergonomic cabins with increased reliability that
changes, particularly as equipment transition from Tier 4 to ensures low or no down time on site.
Tier 5 emission standards. Additionally, end customers are
increasingly demanding enhanced technology regarding Do you practice ‘Make in India and Sell Globally,’ use your
safety and user interfaces in the equipment, which is exactly India manufacturing base to supply to the global market.
what we deliver to the original equipment manufacturers Very much. In 2019 we setup a Integration & manufacturing
(OEMs). facility in India which works closely with our OEM customers
in India and ASEAN region. We are also evaluating an
Details us about your product offerings their types and engineering center in India which would work with our global
applications. What distinguishes your products from teams on new products and technologies.
competitors.
We at Enovation Controls are a leading manufacturer of Give us a brief view of your manufacturing facilities – their
Displays, Controllers and Integrated Machine Control Systems locations, product line, capacities and investments planned
for Mining, Construction, Material Handling and Military Our India facility is location in Pune and has 3 product lines.
Equipment. We are an OEM focused company who have This is also an integration facility which has Application
a strong understanding of equipment and an experienced Engineers, and system designers who work with OEMs to cater
Application Engineering team in India who works with our to their needs. We also offer solutions like Control panels, Proto
customers to make solutions work. On the hardware side, we wiring harnesses and complete Electro-hydraulic machine
have the biggest range of displays in the market that are control solutions.
among the toughest in the market.
Your assessment of India’s manufacturing policy, to what
Cutting edge technologies and the salient features of your extent does it foster growth of your company.
products and details of the benefits accrued to your end The respected government has over the past few years taken
user from the digital technologies in your machine. a lot of steps to promote Electronics manufacturing in India
We bring the latest in control technologies to the Off Highway and made policies that are on the right track. For India to
market. Or capability to make equipment more Operator be a major electronics manufacturer the policy support
friendly, Service friendly, have enhanced safety features needs to continue as only then will it foster the creation of an
and be Intuitive to use is what our OEM customers admire. ecosystem of electronics manufacturing which we currently
This could be done by integrating Intelligent Displays and lack. But like I said we are on the right path so that’s a big
Controls, Keypads, Telemetry Solutions, Electro-Hydraulic positive.
Controls, Anti Collision solutions, Predictive Diagnostics to
name a few. Give us an understanding of your company’s performance
this year and your outlook going forward?
What sort of Customer centric initiatives has your company Globally we are growing year on year with several new OEMs
undertaken to be one step ahead of competition coming on board. In India we have seen growth in range
In 2019, we established a full-fledged Integration facility in of around 20 % every year from past 6 years with healthy
India which works closely with our OEM customers in India and profitability. New product launches and new OEM relationships
ASEAN region. Closeness to the customer, good equipment, are expected to keep the growth intact. From 2022 the India
understanding a strong Application engineering team and facility started looking for growth avenues into the ASEAN
continuous training of our customers and the end users helps region including South Korea and have established Integrator
us establish a great connect with our customer and stay partners and distributors in the region. Once this network
ahead of our competition. matures, it will help drive further growth in the next few years.

Has your company launched any new products or launching As an exhibitor, what are your expectations from bauma
any thing new at bauma Conexpo India Conexpo India 2024
Yes, We have launched the S35 3.5 inch Color Display which We have always looked at exhibitions as a great place to
is great for Small to Medium equipment, the SenderCAN meet prospective customers, our present customers and
Plus which is a configurable IO Module and the Navigation enhance our brand presence in India. bauma Conexpo India
Keypad which works great with our Touch Screen displays. over the past few editions has become a show where we
have great footfall of focused prospective customers and
Major demands made by end-users of your equipment. Is looking at the effort put in by the organizers, we expect that
there a shift from initial cost price to TCO in Buyer Decisions? to continue this year too.

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