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INTERACTION COVER STORY and automotive sectors? How can the government and industry

work together to ensure that components are manufactured
locally, and that vendors have the technological and financial
capabilities to meet international benchmarks?
Government’s continuous focus on CE industry and faster
response to industry issues through ICEMA has created an
environment where innovative products and solutions are
serving the customers. Government’s vision on energy and self-
sufficiency and climate change is driving the industry to develop
fuel efficient and carbon neutral products.
While there is a need for the manufacturers to invest in these
technologies, it is imperative that these efforts are supported
through targeted PLI or other incentives to encourage the pace
of investment. Adoption of carbon neutral technology will also
need external environment support, and this would require
initiatives from Govt as well as industry.

How can the industry-government partnership improve to
streamline business operations and foster innovation? If you had
the opportunity to suggest one or two major policy reforms to
the government, what changes would have the most immediate
and positive impact on the global competitiveness of the
construction equipment industry?
works on the theme-based projects for cost, productivity, Industry and Govt has been partnering is many ways and there
efficiency of operations at our suppliers. is an evolution of whole industry, we have seen. However, there
Capacity enhancement for critical suppliers is also undertaken are challenges we should recognize and address which may
and there are investments being made to meet the levels which become a priority with the scale at which we are advancing in
are projected for the industry in the time to come. infra development.
One such area to focus on would be bringing uniform standards
The MSME sector is crucial to the success of the construction across different types of equipments used, in terms of emission,
equipment supply chain. How do you envision the upskilling safety, registration laws etc and a roadmap for say a decade,
MSMEs to ensure high-quality component production? Are there which will give directions for manufacturers to plan the capacity
existing collaborations or government programs you’re involved and capex requirements.
in to uplift MSME standards? Infrastructure industry including manufacturers are facing growing
The MSME sector is very crucial to the construction equipment challenge on skilled manpower availability and though credible
supply chain. efforts are being done by various Govt & private agencies but to
To upskill the MSMEs to take leap in producing high quality meet the demand on numbers and quality these efforts need to
components, we are closely working with these industries. be more coordinated by design and outcome based to meet
We provide technical assistance to MSMEs through Establishing certain standards.
our standards / Process, Promote the adoption of international
quality standards like ISO 9001 and TS 16949. This can help MSMEs How does your participation at Bauma India 2024 reflect the
establish a reputation for quality and reliability, making them theme of ‘Innovation for Nation Building,’ and what specific
more attractive to OEMs and other buyers. This can help them innovations are you showcasing that align with this theme?
adopt best practices, improve their production processes, and Our participation in Bauma Conexpo India 2024 aligns with the
enhance their product quality. theme ‘Innovation for Nation Building’ where safety, productivity
Recommending them to participate / engage with government and efficiency remain our top priorities. We are introducing
agencies, industry associations etc. through various events innovations focused on energy efficiency, operator safety,
organized by the ICEMA / CII. These programs are focused on automation and real time monitoring. These advancements
areas such as quality control, lean manufacturing, and the use reflect our commitment to supporting India’s infrastructure growth
of advanced technologies. safety and sustainably.
Also driving the “Make in India”, This flagship initiative aims to All our new products are CEV V compliant and CEV II Safety
promote manufacturing in India and encourage MSMEs to legislated with various innovative features to serve the
participate in the global supply chain. diverse needs of the customers, be it captive usage or rental
applications.
What incentives or support mechanisms should be in place to Our product range represents 55% of CE industry by volume
attract multinational component manufacturers and investment and we are focused on our role in leading the technologies and
in high-quality component manufacturing for the equipment solutions for our customers always.

32 CONSTRUCTION OPPORTUNITIES|DECEMBER 2024