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ensuring a cleaner environment. All these aspects are at the core However, global markets are quite competitive. What strategies
of our design and manufacturing goals and we are confident does your company employ to differentiate its products and
that with each new development we are able to deliver superior services on a global scale? How are you overcoming barriers
products on each of these customer requirements. such as price competitiveness, tariffs, logistics, and local
Our equipment range can address the changing needs of content regulations in key export markets?
construction and is evolving constantly. Load safety is linked Our relentless focus to understand the needs of global customers
with telematics so that it is well monitored at large infrastructure and our upgraded products with the latest level of emission and
sites. IOT is also helping us to make smarter machines connected safety are increasing the acceptance of our products in the
to the customers, providing connectivity and productivity. This is global market. The gap between the products from developed
the reason we are the preferred partner to our customers in the markets and developing markets is gradually reducing and new
nation building. products are more acceptable due to lower cost base from
India. For example our newly designed exports backhoe loader,
Sustainability is a critical aspect of modern infrastructure. How which has features like, Extending dipper, Rock breaker, Multiple
is your company innovating to reduce energy consumption, bucket options, AC/HVAC and suitability to extreme subzero
minimize emissions, and incorporate green technology in your climate is making a large difference for our position in global
equipment? Can you discuss any success stories or metrics that markets.
showcase your progress in this area? Our distribution is expanding the share of business is well spread
Sustainability is critical to human life and we are focused on this over more than 20 countries now.
aspect right from the way equipments are designed for lower
fuel consumption per unit of work done. The choice of materials Given the rising costs of production and operational challenges,
used both by us and our suppliers comply to all the guidelines how is your company optimizing manufacturing processes and
and good practices. We are actively adopting energy- efficient addressing supply chain issues? Are there specific innovations
technologies in our equipment to reduce environmental impact or partnerships that are helping you reduce costs without
and also enhance operational safety, for example compliance compromising on quality or delivery timelines?
to CEV stage V is an important step towards reducing carbon Our plant has been rapidly adopting efficient operations through
footprint. Our new products are more fuel efficient compared the KPS (Kubota Production System) implementation. This also
to outgoing models due to innovative solutions provided in our resulted in improved capacity to handle the future demand and
hydraulic & engine systems which reduce the overall energy to deliver high level of quality, while minimizing the waste.
demand. Our manufacturing facility is energy and water efficient, Our supply chain has gone through a complete procurement
generating our own solar power and harvesting water. assessment program and supplier quality upgradation for
uniformity of processes and delivery. There is a Kaizen Community
In the past few years, you have been focusing on exports. which is also participated by experts from Kubota Japan, which

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