Page 33 - April 2022
P. 33

CURTAIN RAISER EXCON
                                                                                                                SPOTLIGHT



















                                            BKT – the ‘Made in India’

                                             brand growing stronger


       The last 2 years have been    As they say - ‘With Challenges comes   never before.”
       very challenging, however,    Opportunities’ and BKT with its out-of-the-box   BKT’s turnover is all set to cross a billion dollars
             BKT continued with its   thinking has not only survived these 2 years of   this year with India contributing to 20% and
        growth streak even during    great uncertainty but has geared up to meet   exports of 80%. In the construction segment,
                                                                          BKT’s  XL  Grip  Ultra  tire  is  a  big  hit  and  rules
                                     the future market demand and sustained be
          the pandemic and had       a front runner.                      the market. The company is also planning to
       an average growth of 20%      Rajiv Poddar, Jt. Managing Director says, “We,   increase the range in this category to meet
        y-o-y in the last two years.                at BKT, give a lot of thrusts   market demand. Solid tire is another segment
                                                    to develop infrastructure   BKT is focusing on and plans to expand its
                                                    by way of expansion of   range to 24 to 25 inches to cater to the forklift
                                                    around  `2500 crores in   and compactor OEMs. BKT invests heavily
                                                    the last 2 years in the field   on Research & Development, the company
                                                    of tires, carbon black,   has a testing lab to test raw materials and
                                                    and self-sustaining power   develop compounds. The company is also
                                     generation plant at our Bhuj plant. Apart from   working on Green Rubber keeping in mind the
                                     building new infrastructure, it is very important   environment.
                                     to maintain and upgrade your existing   Dilip Vaidya, President and Director of
                                     infrastructure, hence last year the company   Technology  says, “Our claim  ratio  for  the
                                     completed `450 crores capacity expansion            wastage is the lowest in
                                     at the Bhuj plant. Overall, we have invested a      the tyre industry. Recently
                                     lot of our time and efforts to be ahead or at       we have started working
                                     par with the competition.”                          on crushed fabric to
                                     BKT foresees great demand from the mining           manufacture solid tires.”
                                     sector and has enhanced its product portfolio
                                     for the Indian mining market by launching   Going Forward: With a current market share
                                     ‘MINEFORCE’. The company has also    of nearly 6% in the global off-highway tires
                                     enhanced its All-Steel Radial tires range and   segment, BKT tires are exported to more than
                                     launched its 57 inches tires and will be shortly   160 countries and have over 3200 SKU globally.
                                     launching its 63 inches tires to compete in the   BKT looks forward to aggressively penetrating
                                     Indian and global mining market. BKT is the only   the American and Indian markets.
                                     Indian manufacturer of these sizes of tires.
                                                    Arvind Poddar, Chairman   BKT @ EXCON: This year BKT has taken up a
                                                    and Managing Director  huge stall at a premium position indoor and
                                                    said, “We are seriously   also is one of the sponsors as EXCON happens
                                                    considering   further  to be the largest exhibition on construction &
                                                    expansion  to avoid   mining equipment and is a perfect place to
                                                    shortage of tires as the   showcase its capabilities.
                                                    demand from the Indian
                                     and global market has been increasing as   For more details visit: www.bkt-tires.com


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