Page 46 - Construction_Opportunities_September_2024

NEW LAUNCHES PRODUCTZONE

AkzoNobel India launches its first uber-
luxury interior emulsion

‘Dulux Velvet Touch Eterna’

Four decades since Dulux Velvet Touch Eterna takes Dulux Velvet mirrors the eternal elegance and refinement
introducing luxury in Touch’s unparalleled legacy of innovation and that the most discerning Dulux paint consumers
Indian decorative paints superior quality to the next level. Introduced aspire to achieve.”
for the first time in Indian interior emulsions, the
Knowing that timeless spaces deserve an
industry with its flagship advanced PU reinforced acrylic makes paint equally timeless touch, Dulux’s colour experts
Dulux Velvet Touch range significantly more durable and dust-resistant, have curated the exclusive ‘Eternals’ collection
of interior emulsions, Akzo ensuring that walls stay impeccably pristine for Dulux Velvet Touch Eterna with 10 themes
Nobel India Ltd. is now and timelessly elegant. such as Eternal Love, Eternal Fire and Eternal
redefining the epitome This innovation also delivers on consumers Cosmos. Whether used on their own or paired
of luxury with Dulux Velvet superior colour performance expectation from with complimenting palettes, (deep tones for
Touch Eterna – its first uber- luxury paint. As the first Dulux paint offering in impact, mid tones for a softer look, pale tones
for a gentle lift to the walls or selected whites
India to come powered by the TruColour+
luxury interior emulsion in technology with antioxidants, Dulux Velvet that bring tranquillity), the Eterna collection
India. Touch Eterna envelopes living spaces with rich helps consumers to effortlessly transform
and intense colours that stay fresher for longer. their home interiors inspired by the hues of
Unpleasant odour during paint application too timelessness and exclusivity.
is a thing of the past as the added tea tree oil “At Dulux, we never compromise on quality and
results in a refreshing aroma. know that families want to enjoy a worry-free
Rohit Totla, Executive Director – Decorative paint experience. That’s why we are backing
Paints, AkzoNobel India said, “As one of the the unmatched quality of Dulux Velvet Touch
Most Trusted Brands Eterna system (topcoat and base coat) with
of India, Dulux is a 10-year performance warranty* under our
yet again pushing Dulux AssuranceTM warranty program,” added
the boundaries of Rohit.
innovation and superior Launched in select markets across India, the
quality of its flagship availability of Dulux Velvet Touch Eterna will be
brand Dulux Velvet expanded to all major cities in the following
Touch. Leveraging our months.
global expertise, we have combined the best
of timeless aesthetics with technology-driven For more details visit
performance to ensure that each brushstroke www.akzonobel.co.in

46 CONSTRUCTION OPPORTUNITIES|SEPTEMBER 2024