Page 25 - Construction_Opportunities_June_2024

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ASHAR GROUP ANNOUNCES THE LAUNCH OF ‘ASHAR of life. We believe this development will set new benchmarks in
MERAC’ IN SHREENAGAR, MTC: ONE OF THANE’S luxury living in Thane. This development embodies our ‘Promises
LARGEST RESIDENTIAL PROJECTS Delivered’ commitment, offering residents a holistic lifestyle that
Ashar Group is proud to announce the launch of its latest project, effortlessly combines urban sophistication with natural beauty. CONSTRUCTION
‘Ashar Merac,’ located in Shree Nagar, also known as the Mulund Perfectly positioned at the border of Thane and Mulund, it
Thane Corridor (MTC). This significant launch marks a triumphant provides residents with close proximity to nature while offering
return to the locality where Ashar Group initiated its first project in excellent connectivity to surrounding localities and the Mumbai
2001 (Ashar Estate), symbolizing a heartfelt return to the company’s Metropolitan Region.”
roots. ‘Ashar Merac’ is one of the largest residential developments Nestled between the lush greenery of the Sanjay Gandhi National
in Thane in recent history, sprawling over an impressive 11 acres, Park (SGNP) and the dynamic cityscapes of Mulund and Thane,
with phase one covering 4 acres. Upon completion, this project ShreeNagar, MTC is set to become a focal point for real estate
will feature over 2000 residential units, showcasing the grand scale and infrastructural growth. The Mulund Thane Corridor (MTC), a
and ambition of Ashar Group’s vision for modern urban living. picturesque 5 km stretch in Eastern MMR backed by the scenic Yogi
Designed by renowned architect Padma Bhushan Hafeez Hills, promises an enviable lifestyle along with abundant business
Contractor, Ashar Merac boasts expansive 1, 2, and 3-bedroom opportunities. The area boasts Thane’s first-ever international
residences with sweeping decks, offering maximized living spaces school, Finland International School (formerly Billabong High
that perfectly balance form and function. Phase 1 of the project International School), enhancing its appeal to families seeking
will feature over 1,10,000 square feet of amenities spread across quality education.
three levels, providing residents with a variety of recreational Upcoming infrastructure projects like the Thane Bypass Road
options including jogging, skating, mini-golf, and multi-purpose and the Twin Tube Tunnel from Thane to Borivali are expected
courts. One of the highlights of Ashar Merac is ‘The Oasis,’ one of to significantly boost property values and foster a contemporary
Thane’s largest podiums, which includes a massive swimming pool ecosystem in the region. ShreeNagar, MTC also serves as a
perfect for unwinding. Additionally, thoughtfully designed green residential extension of Wagle Estate, offering convenient access
sit-outs, hammock gardens, and cabana seats create inviting to both Mulund and Thane Railway Stations.
spaces for relaxation and leisure. Another standout feature is “The “We are thrilled to launch Ashar Merac, a project that reflects
Nest” on the 20 level, offering 25,000 sq. our enduring commitment to quality and excellence. Designed
th
ft. of luxurious amenities, including a yoga for luxury living within a gated community, Ashar Merac boasts
studio, open gym, and stargazing deck. world-class amenities.” said Ayushi Ashar, Director of Ashar
Ajay Ashar, Chairman of Ashar Group, Group. “Returning to ShreeNagar, MTC where it all began for us,
added, “Ashar Merac is not just a residential is incredibly meaningful and exciting. With this project we will be
project; it is a statement of our dedication delivering over 25 lakh sq. ft. of premium real estate over the
to creating spaces that enhance the quality course of the next 5 years”

NUVOCO VISTAS LAUNCHED ECODURE THERMAL decrease in building EUI, a 6% reduction in space cooling load,
INSULATED CONCRETE ON THE WORLD ENVIRONMENT DAY and a 7% decrease in cooling capacity requirement. Moreover,
Nuvoco Vistas Corp. Ltd., India’s fifth-largest cement group, its reduced density contributes to a lighter building load, which
launched its ground-breaking product, Ecodure Thermal Insulated can lower construction costs. Ecodure also helps reduce buildings’
Concrete, on this World Environment Day. The revolutionary overall carbon footprint through embodied carbon reduction.
material provides an eco-friendly solution to the challenges of This product is ideal for residential, industrial, and institutional
global warming and rising indoor temperatures by enhancing buildings. It will be readily available across India through Nuvoco’s
energy efficiency and reducing cooling costs in buildings. RMX Plants, starting June 5, 2024.
Ecodure Thermal Insulated Concrete is a technological Prashant Jha, the Chief of Ready-Mix (RMX) Concrete at
breakthrough in construction materials, formulated with Nuvoco Vistas Corp. Ltd, expressed his enthusiasm for the recent
specialised aggregates that exhibit lower thermal conductivity launch, stating, “At Nuvoco, sustainability is
than conventional concrete. This advanced blend helps reduce paramount, and yet again demonstrated
indoor temperatures by up to 3°C, providing a sustainable way to on this World Environment Day by the
combat the rising heat associated with global warming. launch of our innovative product Ecodure
Additionally, it also reduces the cooling load and Energy Use Thermal Insulated Concrete. This reflects
Intensity (EUI) in buildings, resulting in several benefits - a 5% our commitment to innovation. Ecodure
exemplifies our vision of providing solutions
that benefit both our clients and the environment by addressing
the critical issues of energy consumption and indoor temperature
regulation. This launch marks a key milestone in our quest to
promote a greener, more energy-efficient future. It is our belief that
Ecodure will establish a new industry standard, resulting in more
sustainable construction practices and significantly contributing
to climate change mitigation.”

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