Page 13 - Construction_Opportunities_December_2024

CO VER STOR Y
COVER STORY

While writing this story, I stumbled upon the quote of Mr. Joseph
Cyril Bamford on JCB website, which stated, “Our customers can Fast Facts
get along without us. We can’t get along without them. That’s
continued to be our customer service mantra ever since.” Nothing � Recent research reveals that 83% of consumers are
can best describe the crucial importance of aftersales service willing to make a repeat purchase from a company
in today’s times. Customers today have become the biggest that offers excellent after-sales support. For machinery
decisive factors of a brand’s survival and sustenance. In a bid to
build and maintain a strong relationship with the customers and manufacturing businesses, this means establishing a
turn them loyalists, leading construction equipment companies strong bond with customers beyond the initial sale.
have been coming up with innovative offerings for their customers.
As Deepak Shetty, CEO & MD, JCB India, said, “Innovation has �Prompt maintenance, troubleshooting, and responsive
been the cornerstone of our operations in customer service contribute to overall satisfaction,
India for over four decades. At JCB, the
customer is at the centre of all our efforts.” fostering loyalty and repeat business.
The JCBNXT 215 LC Fuel Master has been �Top industry review highlights how companies can
extensively engineered to reduce fuel
consumption by 14% compared to the increase profits by up to 125% through successful after-
previous model. It has been tested for sales service strategies.
demanding working cycles for Indian operations and significantly
benefits customers through reduced operating costs. �Positive after-sales experiences contribute to a strong
This has been possible through optimised Hydraulics using brand image and positive word-of-mouth marketing.
JCB’s Intelliflow Hydraulics technology. The machine now gives

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