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MOTOR GRADERS
INTERACTION and comfort. Your strategy to play in a price sensitive market.

Investing in construction equipment is crucial decision for any
AT CASE, we strive to create products that can ease the work
operator. India being a price sensitive market, as sellers we have
and provide power, productivity, and efficiency. With our range
to consider the market situation in order to sustain in the market
of motor graders, we offer best-in-class products made with
years of global expertise and cutting-edge technology at the
and also provide quality products with value for money. Often,
manufacturing plants.
with the buyer. Therefore, CASE smartly plays with the strategy of
Factors such as safety, operator comfort, ease of operations are the purchase decision is mainly influenced by the funds available
providing end-to-end financial services to the buyers through
crucial. What are the steps undertaken by you for providing the which they gain the trust of the company, and the purchasing of
same. new equipment becomes smooth.
At CASE, operator safety and comfort are our top priority. Our CNHi Capital allows a variety of offers of easy lending solutions
machines are designed intelligently with features that ensure to the consumers which can be availed any time. Besides, our
operators’ safety and comfort. Some of the key features products have the latest features with advanced technology that
include adjustable operator console, safety glass, sound alters, created value for money. While some consumers prefer renting
emergency alerts, indicator lights for operator comfort. CASE motor an equipment, some consumers who can afford to buy a new
graders have various other features like electronic information equipment can avail the lending services and own the equipment.
centre, standard toolkit, multidisc oil-bathed service brakes, etc. Our renting services are offered for different equipment and is
for safety, comfort, and ease of operations. easily available at our dealer networks in India.
Besides, all other equipment offered by CASE India have features
like other prominent features include comfortable rotating seats, Are you tied up with any equipment financing companies to help
RH Pillar mounted GVAC control, open and lockable storage potential buyers with equipment purchases?
spaces on RH Cluster for operator comfort and AV system for CASE India has its own in-house retail finance company, CNHi
quick information, engines designed with lockable hood, rear-view Capital to ensure a host of convenient finance options for our
visibility for maximum safety of the operators. customers. We offer a wide range of services to customers in the 19-21 SEP 2022
industry, including wholesale and retail equipment financing. This THE INDIAN TRADE SHOW
Aftermarket services as a strategic differentiator. enables us to provide an extra line of credit to current customers FOR CONSTRUCTION, INFRA
CASE provides optional extended warranties and service who would like to expand their product line as well. AND MINING MACHINERY
assistance through its programs ‘CASE Protect’ and ‘CASE Care’ For our other products, CASE introduces appealing schemes with
to ensure that customers can use the equipment confidently and the support of other financial institutions and banks to ease the
easily. The competent care and assistance provided throughout initial acquisition cost for some of our price-sensitive customers,
the machine’s lifespan contribute to its seamless operation. on a regular basis. We have seasonal promotions as well as
CASE offers Maintenance Contracts with expert service people product-specific promotions. Some of these include a 90% LTA,
on-site to ensure fleet uptime. We take great attention in supplying 5 year tenure, relaxation of EMIs for the first few months, lower EMI
spare parts and goods that are conveniently accessible at key options, etc.
locations. Even now, we continue to give customer satisfaction by We tailor-make schemes depending on demand, market
shipping parts and scheduling services through our wide dealer dynamics, and geographical requirements. All of these are
network while following to all safety regulations. designed to benefit our customers and grow the CE industry in
The CASE Sitewatch programme, which is closely monitored by the India.
CASE After Market Team, guarantees that working processes are
carried out in a timely manner in the event of a potential delay. Future outlook on the industry and from a company perspective?
The motor grader market is quiet dynamic considering the
Which sectors are major demand drivers for your products. Tell us increasing infrastructure projects. The third wave of the pandemic
about some major projects where your products have been used may have not created a huge impact on business and hence we
As mentioned earlier, one of the major demand drivers for motor can expect a substantial growth of this segment. As mentioned
graders has been the roads and construction projects across India. earlier, the motor grader market is expected to grow at a steady
The Government of India has introduced huge investments of Rd pace. Also, there is a constant demand for latest products by the
20000 crores for National Highway network expansion with a goal customers. At CASE, we believe in continuous innovation and with
of expanding the network by 25000 kms in 2022-23. Considering our global prowess and cutting-edge technology, we will bring
the big investment plans which are being carried forward from last new products that will enhance the quality, safety, productivity,
year’s budget, the CE industry is set to see a boost in demand. and efficiency.
We are excited to see new opportunities to unfold where our Overall, at CASE, we intend to develop new equipment with
products can be used for the development of the nation. modern technology that will include new features. In 2022, we
Also, since the usage of latest technology and automation has want to increase our market share in India by continuing to supply
increased for new projects, the demand may tend to rise for equipment that improves the productivity and efficiency of field
the new products that offer better productivity and efficiency. operators. There are excellent opportunities in the infrastructure
Therefore, fuel efficient products are another major demand driver and construction sectors, which will help the organization achieve
for construction equipment in the market. some of its objectives

34 CONSTRUCTION OPPORTUNITIES|MARCH 2022