Page 47 - Construction_Opportunities_August_2024

REPORT
REPORT
SPOTLIGHT

Pidilite’s Roff Boosts Production

and Distribution in Andhra

Pradesh & Telangana

Unveils New Facility for Roff, a leading tile adhesive brand from Pidilite About Pidilite:
high-quality tile adhesive Industries, has launched its new manufacturing Pidilite Industries Limited is a leading
products in Jadcherla, facility in Jadcherla, near Hyderabad. This manufacturer of adhesives and sealants,
near Hyderabad. Will Cater facility will be key to meeting the growing construction chemicals, craftsmen products,
DIY (Do-It-Yourself) products and polymer
demands for high quality tile adhesive
Markets in Andhra Pradesh, products in Andhra Pradesh, Telangana, and emulsions in India. Our products range
Telangana and parts of Northeastern Karnataka markets. also includes paint chemicals, automotive
Karnataka Bharat Puri, Managing Director, Pidilite chemicals, art materials and stationery, fabric
Industries Ltd., commented, “We have care, maintenance chemicals, industrial
observed a steady increase in demand for adhesives, industrial resins and organic
premium, specialized pigments & preparations. Most of the products
products in Andhra have been developed through strong in-house
Pradesh and Telangana R&D. Our brand name Fevicol has become
markets. Our Jadcherla synonymous with adhesives to millions in India
project aligns with our and is ranked amongst the most trusted brands
vision to modernize in the country. Some of our other major brands
and transform tile and are M-Seal, Fevikwik, Fevistik, Roff, Dr. Fixit,
stone fixing in India. Araldite and Fevicryl.
Our goal is to provide consumers with superior
adhesives and to bring manufacturing closer For more details visit: www.pidilite.com
to the markets.”
Aligned with Pidilite Industries’ sustainability About Roff:
goals, the facility operates as a zero-waste Roff, from the house of Pidilite Industries Ltd., is
plant and runs on 80% solar power, setting one of the leading tile adhesive companies in
new standards for eco-friendly manufacturing India. Pidilite Roff products are technologically
in the construction chemicals sector. advanced bringing in global expertise with
Equipped with advanced automation, the local intelligence. Roff has expanded its
plant ensures high precision, consistency, manufacturing footprint across the country,
quality, and efficiency in production. Its with its state-of-the-art infrastructure, ensuring
strategic location will enhance supply chain quality, consistency and prompt service
efficiency, catering to the increasing demand making it an Industry leader among the myriad
for specialized, high-quality tile adhesive tile adhesive brands.
products. With a robust dealer network and 300+ trained
As a greenfield project, the Jadcherla facility personnel, Roff is fully equipped to provide
offers ample scope for future expansion, on-site technical assistance for product
aligning with Pidilite’s long-term growth strategy. recommendations, sample testing, and
The inauguration event, attended by over 350 problem redressal making it a pioneer among
dealers and users, showcased the state-of- the other tile adhesive brands.
the-art technology and sustainable practices
of this facility. For more details visit: www.roff.in

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