Page 24 - Construction_Opportunities_August_2024

TICKER TAPE
CONSTRUCTION Nippon Paint, the No. 1 paint in Asia Pacific, is enhancing its with Quartz Technology backed by an impressive 12-Year Warranty!
NIPPON PAINT’S WEATHERBOND ADVANCE: NOW WITH
QUARTZ TECHNOLOGY AND 12 YEARS OF PROTECTION
Produced in our GreenCo Gold certified facility and duly certified
with the prestigious GreenPro eco label by IGBC, Weatherbond
Advance boasts a minimized carbon footprint. This innovative
Weatherbond Advance exterior emulsion with a 12-year warranty
and Quartz Technology.
exterior emulsion is designed to safeguard homes against
harsh weather conditions, providing unparalleled protection by
Weatherbond, a legacy brand, has been the most widely sold
and recognized exterior emulsion across the Asia Pacific for over
ensuring long-lasting durability. With a range of finishes to suit
75 years. Building on this heritage, Weatherbond Advance proudly
pioneered Lamination
cycles thanks to the extended warranty. At Nippon Paint India,
Technology in India’s individual tastes, homeowners can enjoy reduced repainting
we prioritize sustainability, and Weatherbond Advance upholds
exterior emulsion market this commitment, embodying our eco-friendly values.
in 2010. In 2017, it was
enhanced with Heat Ban ASHWIN SHETH LAUNCHES ‘THE ORANGE CIRCLE’: AN
Technology, solidifying INDUSTRY FIRST PROGRAM THAT REDEFINES REAL ESTATE
its position as Nippon LOYALTY
Paint’s flagship brand in Ashwin Sheth Group, a leading luxury real estate player in the MMR
India. Now, Weatherbond region, proudly announces the launch of ‘The Orange Circle’ as
Advance has evolved a part of their ASG 2.0 expansion plan to redefine the essence of
again, incorporating real estate community building. This comprehensive, industry-first
Quartz Technology and program offers a once-in-a-lifetime opportunity for members to
offering a 12-year warranty experience a world of unique privileges and rewards, meticulously
to meet the changing curated across 250+ premium brands.
needs of consumers. This innovative solution is designed for The Orange Circle is designed to bring together residents,
homeowners seeking exceptional protection and durability. homeowners, employees, channel partners, corporates, business
Weatherbond Advance boasts robust waterproofing, fungal associates, friends and well-wishers of Ashwin Sheth Group into
and algae resistance, and a long-lasting, fresh appearance. Its an exclusive community that celebrates loyalty and commitment.
cutting-edge formulation features Microcrystalline quartz minerals, Members will enjoy a range of benefits, including personalized
creating a durable paint film that shields against extreme weather, customer service, hassle-free experiences and exclusive benefits
fading, and cracking. This enhances the paint’s durability and on all Ashwin Sheth Group projects. Additionally, members have
makes it more resistant to wear and tear. As India’s first exterior the exciting opportunity to earn exclusive rewards—not just for
emulsion with Quartz Technology, Weatherbond Advance offers joining the circle, but for every successful referral they make. It’s a
2X toughness and durability, providing supreme protection against chance to multiply their benefits and truly maximize the value of
harsh weather conditions. Its innovative “Sun Block Technology” their association with the brand.
reflects 90% of solar light on exterior walls, reducing surface Bhavik Bhandari, Chief Sales & Marketing Officer, Ashwin Sheth
temperature by up to 7 degrees Celsius. This makes interiors Group, remarked, “The Orange Circle is our way of transforming
cooler, resulting in energy savings. With ultra-low VOC, it ensures loyalty into a tangible experience. This
a safe environment. industry-first program goes beyond
The product has been engineered to suit India’s varied traditional rewards, offering a blend
demographics and climatic conditions. For the coastal regions, of exclusivity and personal touch that
it resists salt corrosion, humidity, and strong winds. In hilly areas, it enhances every interaction with our brand.
endures temperature fluctuations, moisture, and high UV exposure. Imagine a VIP club where your everyday
For the plains, it combats extreme temperatures, dust, pollution, interactions turn into unforgettable
and heavy rains. Beyond climate, the product also considers experiences. We’re not just building
factors like affordability and cultural preferences, making it a properties, we’re crafting a community where every engagement
versatile solution for homes across India. counts and every gesture feels special. We therefore invite you
With growing awareness of the importance of exterior paint, to join us in this journey where loyalty is celebrated and every
Nippon Paint is committed to offering top-tier solutions. The moment is exceptional.”
extended warranty on the Weatherbond Advance reflects this Commenting on the launch, Sudarshan Banerjee, VP – Marketing
commitment and provides customers with significant long- at Ashwin Sheth Group, said, “We are excited to unveil The Orange
term savings. Homeowners can rely on Weatherbond Advance Circle, a program that reflects our dedication to nurturing long-
to safeguard their homes for up to 12 lasting relationships with all our stakeholders.
years, ensuring their exterior walls remain This initiative is our way of giving back to
protected and beautiful for years to come. those who have been an integral part of our
Mahesh Anand, President of Nippon journey, offering them access to exclusive
Paint India shared his enthusiasm and benefits and a bespoke experience that
said, “We’re excited to introduce the truly embodies the essence of Ashwin Sheth
enhanced Weatherbond Advance, now Group.”

24 CONSTRUCTION OPPORTUNITIES|AUGUST 2024