Monday, February 6, 2023

Table of Contents for Latest Announcements

Mahindra Promises, “Get Highest Productivity Per Liter of Fuel or Give Machine Back” & Service Uptime Guarantee on its BSIV Backhoe Loader Range

Mahindra Promises, “Get Highest Productivity Per Liter of Fuel or Give Machine Back” & Service Uptime Guarantee on its BSIV Backhoe Loader Range

  • The Uptime Service Guarantee promises to get the machine back in action in 48 hours or give Rs. 1000 per day, to customers.
  • The Guaranteed Highest Productivity Per Liter of Fuel to be applicable on the Mahindra BS4 Backhoe Loader – Mahindra EarthMaster SX.
  • To be supported by an ever-growing and wide service and spares network comprising over 50 3S Dealerships, Authorized Service Centers, a spares network of retail outlets.


Mahindra’s Construction Equipment Division (MCE), a part of the Mahindra Group, recently announced their unique and disruptive customer value proposition “Get Highest Productivity Per Liter of Fuel or Give Machine Back” Guarantee for their BS4 range of Backhoe Loaders – Mahindra EarthMaster.

The new range features the proven and reliable 74 HP CRi Mahindra Engine and many other technological advancements, besides the cutting-edge iMAXX Telematics solution, all of which together, ensure guaranteed better fuel efficiency. Given the fact that fuel is one of the major element of the operating cost (nearly 50%), with unique features as Banana Boom, joystick lever, robust design, and bigger buckets, EarthMaster range is well suited for all types of backhoe applications, be it mining, trenching, crushers, building construction or any other work in construction industry. Mahindra BS4 Backhoe Loader – EarthMaster, with this competitive advantage will provide them an edge, complete peace of mind and scale up their CE business, delivering higher prosperity.

Speaking on the occasion, Jalaj Gupta, Business Head, Commercial Vehicles Business Unit, Mahindra & Mahindra Limited said, “The ‘Guaranteed Higher per litre productivity (or Give Back Machine’) Promise is a landmark move in the construction equipment space. Given the spiraling fuel prices, there wasn’t a better time to introduce this Customer Value Proposition. We firmly believe that it will reaffirm our customers’ faith in Mahindra’s ability to create technologically advanced, class-leading products and set higher standards for the Indian CE industry. The Service Uptime Guarantee further reinforce our commitment to our customers and our confidence in our products and after-sales capabilities.”

Jalaj Gupta further added, “Our new BS4 machines have delivered higher fuel efficiency, which is the outcome of Mahindra’s superior technological prowess rooted into a deep understanding of the Indian customer. Additionally, MCE is offering Service guarantee to ensure higher uptime for our customers through guaranteed speedier turnaround of the machine. The state-of-the-art iMAXX Telematics technology is further helping lower the Cost of Ownership by providing a firm control to the owners over their machines, remotely.”

The Company believes that this disruptive customer value proposition will help in its journey of becoming a formidable player in the CE Segment. The performance and service guarantees are governed by Terms and Conditions which are readily available on the company’s website,

 About Mahindra Construction Equipment (MCE)

 MCE, a division of the Mahindra Group, provides a Backhoe Loaders in the Earthmoving Segment and Motor Graders in the Road Building Machinery Segment. The company has taken outperformance to the next level, by creating backhoe loaders that are specifically designed for different applications and deliver outperformance whatever be the business needs. With high performance disruptive equipment, agile after sales service and several other brand benefits, Mahindra has set a new benchmark in Indian CE industry.

The CE product range has been engineered for Indian requirements with the underlying philosophy of; ‘Made in India, Made for India’ and is being manufactured at the new green field plant at Chakan, spanning over 700 acres, which has been set up with an investment of over Rs. 4,000 crores.  In BHL segment, MCE already has over 8,000 equipment in the country. These products come with a one-year, unlimited hours warranty, eliminating the customer’s anxiety when it comes to expensive repairs. This is possible due to Mahindra’s engineering and manufacturing capability, backed up by a grueling testing regime and sourcing of the best components and the simplicity of the machine design.

MCE has rapidly expanded its after sales service and spares network which now includes over 50 3S Dealerships, Authorized service centers and spares network of more than 50 retail outlets to further improve the reach and support for customers. The 30+ SPEV mobile service vans and mobile workshops further add to the reach and agility of the support network.

MCE is offering Service Guarantee which guarantees uptime for both Workshop and On-site breakdown. Breakdown service guarantee promises getting the machine back on road in 48 hours, or a compensation of Rs. 1,000/- per day to customers.

Mahindra Construction Equipment range is equipped with Mahindra iMAXX Telematics solution, which is based on next generation telematics technology and provides a strong control to the customers over their fleet remotely thereby enhancing the overall operations efficiency to higher asset productivity/ fleet utilization, lower costs of ownership and higher fleet safety.

For more details visit

Leave a Comment

    Advertiser's Gallery

    Special Focus


    Cranes – Tower & Mobile

    Smart & Superior

    Issue Archive