10 July 2020

Company Focus- Escorts




With the Indian government giving project development a major push, Escorts Construction Equipment, which is part of the Escorts Group, appears gung ho about the future.



Escorts manufactures and markets a diverse range of construction and material handling equipment like cranes, loaders, vibratory rollers and forklifts. The company was a pioneer in introducing the concept of Pick 'n' Carry hydraulic mobile cranes in the 70s in India and continues to be the world's largest manufacturer of these cranes. Escorts sells tower cranes imported from Linden Comansa-Jie, Spain.



Market performance: Though for past two years the industry has seen continuous downturn and was difficult for any player to insulate itself from the impact of the industrial slowdown, Escorts has worked towards improving its market share and hence has been performing better than the industry. The company has been constantly working on its TRX Series of cranes.  TRX cranes have been very well received at all sites like Metro Rail, Reliance Jamnagar and many L&T projects.


With over 30 years experience in construction equipment industry, Escorts has a proven track record in Hydraulic Mobile Cranes, Loaders, Forklifts and Vibratory Compactors. Today, it not only continues to be the largest mobile crane manufacturer in the country, but is also the largest Pick 'n' Carry Hydraulic Mobile Crane manufacturer in the world.



While recording a rapid growth in the crane industry Escorts has also been able to steadily increase its presence in the field of Vibratory, Soil and Tandem Compactors.  The company was the first to bring the concept of Vibratory Compactors in India in a big way, back in the 80's.



Subsequently more models in Tandem Vibratory Compactors and heavy duty Soil Compactor range were added in technical collaboration with HAMM Germany. Recently, it has further strengthened the range with a 3T Shoulder Compactor. Today Escorts’ range of compaction equipments is one of the most preferred in the market, and is being viewed as the most efficient and effective compaction solutions available in the country.


Along with Cranes and Compactors, the company also manufactures Frontend loaders with payload capacity of 700 kg Suitable for narrow lanes and confined spaces, these loaders are compact in design and are ideal for garbage handling, handing of chemicals, sands, small chips, etc. Escorts also offers other material handing solutions like Forklifts from Daewoo Doosan Infracore Ltd., Korea and Articulated boom cranes from Fassi, Italy. In the LPG Forklift category, the company enjoys a market share in excess of 85 per cent. This single-minded pursuit of precision and customer satisfaction has made the company the 3rd largest in terms of construction equipment sales unit per annum.



Emphasis on R&D and innovation:  Focus on R&D has helped the company hold on to its market leadership position. The company is constantly working to improve its range of new cranes in keeping with the market requirements and needs.


As far as the crane – the company’s most selling product – is concerned, it has been working on the safety aspect of existing cranes. Product development is taking place on the basis of higher tonnage and higher reach. Getting into higher tonnage and reach is aimed at serving major projects that are expected to come up in power, steel, cement and metro projects.


On the manufacturing front a lot of planning is on to take a call as to what should be manufactured in house and what all should be out-sourced/captive vendors. The objective is to get costing in place, consistent quality and availability of machines as per the market demand. Services of world renowned consulting groups have been hired which, besides other things, will help the company get market ready on manufacturing sales and after market for the year 2020 and thereafter. Both money and time is being invested to ensure that the objectives of the company for the next five years are achieved or exceeded.



A nationwide network of 16 sales offices, 50 dealership locations, over 300 company trained dealers' service engineers, gives the company the best market reach in India for the sales and service of material handling and construction equipment.

It is easy to see that the future looks very bright.





  • Pick and Carry cranes
  • Crawler cranes
  • Articulated boom cranes
  • Tower cranes
  • Forklift trucks
  • Truck & All Terrain Truck cranes



  • ESCORTS DIGMAX (BackHoe Loader)



  • Tandem Vibratory Compactors
  • Vibratory Soil Compactors
  • Wheel Loader
  • Motor Grader


For more details contact:

Email: ece.marketing@escorts.co.in

Website: www.escortsece.com

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