15 July 2020

Elevators & Escalators

Elevators reaching new heights



A rapidly rising tall building population fuelled by unprecedented urbanisation, growth of commercial real estate, and modernizing urban India’s transport infrastructure, is fuelling unprecedented demand for elevators and escalators in India. But Aftermarket services will differentiate OEMs, who are showcasing their latest cutting edge technology in the Indian market. R Kashyap reports



The elevator market in India opened up nearly 12 decades ago when the first elevator was installed at Kolkata’s Raj Bhavan in 1892 (almost 126 years ago before independence). Initially, people were reluctant in using elevators because of the fear of getting trapped. However, a positive perception about the elevator was created by raising awareness about its usage. Gradually, with awareness  people started installing it  in their building and the market picked up and it became a necessity to transport people and goods, proved to be a boon to senior citizens who had to climb steps. With the market picking up, the elevator manufacturers  had to look at efficient ways of transporting urban population, and they came up with different speeds, different looks, different loads etc.


Over the years, our economy has grown significantly, paving the way for job creation, resulting in migration of large no. of people to cities to seek employment. Large urban migration resulted in shrinking land in cities, and with the rise in income of the Indian middle class, the demand for housing needs increased substantially. Such massive demand for housing & commercial needs left the builders with not much choice but to transition to developing vertical buildings within the control norms set by each state to make the apartment affordable for the buyers.




Indian Market scenario


In India, continuous construction of high rise buildings and growing government expenditure on infrastructure development have spurred wide installation of elevators & escalators. China accounted for over 50% of the global market for elevators in fiscal 2015 -- by far the largest in scale. India is the second largest market for elevators & escalators and has good growth potential. It is estimated to be around 50,000 annually. The growth of the elevator & escalator industry is proportional to the growth of the real estate industry. Real estate is one of the key GDP contributors and the second-largest employment generator in India. However, the government has to do a lot more to revive the real estate sector which had been facing challenges in the market in the last few years.



Growing number of high rise buildings is driving demand for high speed and energy efficient elevators. This is in turn has resulted in the boosting demand for traction machine elevators over hydraulic machine elevators. Further, changing lifestyles and government policies, and growing need to reduce accidents associated with manual door elevators is propelling demand for auto-door enabled elevators.  In addition, companies involved in manufacturing elevators are increasingly focusing on smart and energy efficient elevators in order to attract consumer attention across various end use segments.



India Elevators and Escalators Market By Type of Carriage, By Elevator Door Type, By End Use Sector, Competition Forecast & Opportunities, 2011 - 2021” has evaluated the future growth potential of Indian elevator and escalators market and provides statistics and information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers to take sound investment evaluation. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in India elevators and escalators market.



Indian elevators and escalators market is projected to cross $ 2 billion by 2023, on the back of rising urbanization, introduction of Real Estate (Regulation and Development) Act, 2016 (RERA) and increasing number of high-rise residential and commercial buildings across the country. Moreover, government initiatives such as Smart Cities Mission and Pradhan Mantri Awas Yojana (Urban), and growing adoption of smart, fast and environment friendly elevators are expected to aid growth in the India elevators and escalators market during the forecast period.  Furthermore, rising demand for elevators with Automatic Rescue Device is anticipated to boost the country’s elevators and escalators market in the coming years.



According to TechSci Research report, “India Elevators and Escalators Market By Type of Carriage, By Elevator Door Type, By End Use Sector, Competition Forecast & Opportunities, 2011 - 2021’’, elevators market in India is projected to grow at a CAGR of over 8% during 2016 - 2021, due to increasing urbanization, rising construction of high rise buildings, growing real estate sector coupled with rising investments on improvement of public infrastructure across various major cities in the country. Increasing government focus towards building high class infrastructure coupled with rising government initiatives such as ‘Smart City’ and AMRUT is also expected to drive demand for elevators in the country. Further, the Government of India is also focusing towards modernization of airports and railway stations, and this is also projected to drive elevators and escalators market in the country during the forecast period.



By 2015, passenger elevator segment dominated India elevators market, followed by freight elevators.  Increasing number of high rise buildings is driving demand for passenger elevators across different end user segment including residential, commercial, industrial and government institutions. Major companies operating in India elevators market include Kone India, Otis, Schindler India, Johnson Lifts, ThyssenKrupp, etc. South region dominated India elevators market on account of increasing infrastructure projects in the region and growing focus on real estate construction. Cities like Mumbai, Delhi, Noida, Gurgaon, Bangalore, Hyderabad and Chennai are the major demand generators for elevators and escalators in the country.



Innovation has been one of the most significant elements of KONE and there is always a lot of focus on research and development. While designing our products for the Indian market, we provide a unique mix of global expertise and Indian requirements. Amit Gossain, Managing Director, KONE Elevators India







We use the latest technology in our products to make them more environment friendly. thyssenkrupp Elevator has developed sustainable, eco-friendly products and solutions that prove themselves through high energy-efficiency and reliable performance over the long term. Manish Mehan, CEO & MD, thyssenkrupp Elevator (India)







Need For Regulations


With fast pace demand, comes the need for regulations. However, almost two-thirds of the country is still not covered with any legislation governing the installation and maintenance of lifts. The industry players say a uniform Lift Act could not only help in improving product safety by using new technologies but also support in optimising development, manufacturing and installation costs.


As per available information, only the states of Tamil Nadu, Kerala, Maharashtra, Gujarat, Haryana, Delhi, West Bengal and Assam have state specific Acts or rules. Though there are Lift Acts in different states, being a state subject, there is no uniformity in the legislation across states, resulting in difficulty in compliance even for the organised lift manufacturers. Hence, we make a fervent appeal for a Model Lift Act at the central level, like many other social security legislations.


As per experts, lack of skilled manpower and differing applicability of safety codes across India are two biggest challenges currently faced by the industry. While there are standards issued by the Bureau of India Standards, these serve as guidelines and are only mandatory if enacted by the state legislation. Industry bodies such as the Bureau of Indian Standards are trying to change this by driving mandatory safety standards for the elevator and escalator industry and seeking cooperation from the states. At OTIS, safety is fundamental to everything we do and we are supportive of the industry efforts to raise awareness on the importance of adopting such standards.




Otis India launches Gen2® Life elevators to upscale residential and commercial segment

Otis India recently launched the Gen2 Life elevator for upscale residential and commercial buildings. Manufactured from the Otis factory at Bengaluru, the Gen2 Life will be based on the company’s flagship  elevator technology -- the Gen2 elevator system. Otis, the world’s leading manufacturer and maintainer of people-moving products, including elevators, escalators and moving walkways, is a unit of United Technologies Corp. (NYSE: UTX).

Passenger capacities will range between 8 – 15 passengers with speeds of 1.5 and 1.75 meters per second as well as offering either machine-room or machine roomless configurations.  The robustness of the elevator design will allow users to opt for a rear glass door and accommodate a large variety of customers’ demands for new aesthetics.

This new product will come with additional elevator cabin interior options, including two more new variants to the Aura aesthetics theme, which was launched in 2017. In addition, its special features include steel-coated, flat-belt technology; space-saving, a compact gearless machine, Pulse™, ReGen™ drive  and energy-efficient operation that has made the Gen2 family of elevators a game-changer for the elevator industry.

“The Gen2 Life system is an exciting offering from Otis India for upmarket residential and commercial segments..” said Sebi Joseph, President, Otis India.  “Otis introduced the Gen2 elevator in 2000 and since then has sold over 700,000 units around the world. This has been one of our best selling products to date, thanks to the customers’ desire for ‘greener’ solutions.”





High Potential


Central government’s push to affordable housing coupled with time-bound delivery of residential and commercial projects, especially across realty hotspots such as Mumbai, Pune, Hyderabad, Bengaluru, Chennai, Kolkata and Ahmedabad coupled with will push the demand for elevators, say experts. The ongoing metro projects across Delhi, Nagpur, Chennai, Bengaluru, Lucknow, Hyderabad and few more cities as they are both part of modern day infrastructure.


The demand for high-speed elevators is increasing. Innovations in look and feel are also big differentiators. And then, the servicing and maintenance is a crucial factor for customers. Together, we are gearing up to cater to a big surge in the demand for elevators and escalators. One thing is for certain, the turnaround of real estate sector is just around the corner. In order to meet the future capacity challenges, stakeholders need to sit across the table and push the central government for a uniform model regulation that can help in bringing in standardisation, economies of scale and robust safety measures. 


Noticeable trends in the elevator industry are the increasing share of high speed and the growing emphasis on smart and energy efficient elevators. This detailed publication by Madras Consultancy Group, Chennai is an update of the report released in May 2014 and will provide a comprehensive analysis of the elevator and escalator market and detailed forecasts till 2021.




What next?


Inventive ideas in the vertical transportation technology space are altering our very perception of physical mobility. Owing to their increasing scope of applications, they are empowering architects & engineers to design structures with endless possibilities in height, aesthetics, and purpose. The journey ahead, or rather northwards, promises to be an exciting one.