Tuesday, June 28, 2022

Interaction - Debasis Bhattacharya, Head – Sales, Marketing And Product Support, Ajax Engg (I) Pvt Ltd




Excon 2022 will be testament to AJAX’s commitment for Innovation and technological advancement


AJAX Engineering believes in continuously innovating and upgrading all its products. The company offers a complete range of next generation 360-degree concreting solutions which address the requirements of Infrastructure and Housing sectors, across rural, semi-urban and urban geographies. In an exclusive interview to CONSTRUCTION OPPORTUNITIES, DEBASIS BHATTACHARYA, HEAD – SALES, MARKETING AND PRODUCT SUPPORT, AJAX ENGG (I) PVT LTD, gives an overview on the CE industry, his company’s technologically advanced offerings, aftersales services and a lot more.




Give us an overview on the CE industry, latest technology trends and market dynamics. What are the types of construction equipment currently in demand?

The CE Industry has been going through some challenging times over the last year primarily on account of delayed progress of infrastructure projects and steep rise in commodity prices. Govt. spending priority has been on health care sector, thanks to Covid and this has affected the fund flows on to Infrastructure. However, Real Estate in Residential and Commercial sector has shown healthy signs of growth. We do expect a bounce back of Infrastructure projects in the current year

Given the current challenges of rising costs, the need of the hour is to provide equipment with energy efficiency, higher productivity, easy of mobility and lesser dependency on manual labour. Timely completion of projects necessitates mechanised solutions. While Infrastructure sector has already embraced mechanisation and is keeping up with the pace of development, Housing sector, particularly in Tier II and Tier III semi-urban geographies offers lot of opportunities of mechanisation.


What are the types of equipment offered by your firm? Cutting edge technology featured in your products. What distinguishes your products from competitors?

We at Ajax offer the complete range of next generation 360-degree concreting solutions which address the requirements of Infrastructure & Housing sectors, across rural, semi-urban and urban geographies. We are the only company in India manufacturing the entire range of concreting equipment used for production of concrete, transportation of concrete, placement of concrete and paving of concrete. We have strategically aligned ourselves in line with Indian government’s ‘Make in India, Made for the World’ programme, and are not only catering to the Indian market but currently exporting to 17+ countries worldwide and expanding further.

Ajax offers state-of-the-art concreting machines equipped with top-class technology, adaptable to suit Indian conditions, thereby optimising productivity and ensuring reliability. We have 50+ member strong Design & Engineering team, to not only bring in the latest technological features in our existing products but also indigenously design new products to address product / solution gaps in the market and import substitution. We feel honoured to state that we are the only manufacturers of Self-loading Concrete Mixers who offer Load Cell based weigh batching system that confirms to IS 4925 standards, thanks to our investment on cutting edge technology.

Our continual engagement with customers to identify product / solution gaps, our ability to bring in innovative & optimised concreting solutions and our efficient network support is what we feel distinguishes ourselves from competition. And thanks to the above, we have established our leadership position of Self-loading Concrete Mixers not only in India, but the entire World.


Please provide details on your emphasis on technology, research, design, and innovation. What is your focus on technological up gradation in respect of your products? What are the advancements you have introduced or plan to introduce?


Innovation has been the DNA of AJAX right from its inception. That’s how Ajax came to the market 30 years back with Self-loading Concrete Mixer which revolutionised concreting production methods in infrastructure projects in rural & semi-urban geographies. And today Ajax has indigenously designed and manufactured Self-propelled Boom Pump which will change the dynamics of concrete placement methods in the Infrastructure & Housing segments.


AJAX offers comprehensive range of products that includes self-loading concrete mixers, concrete batching plants, transit mixers, stationary pumps, boom pumps, self-propelled boom pumps, and slip-form paver offering end-to-end 360° concreting solutions that encompasses production, transport, placement, and pavement of concrete. We are the only company in India to indigenously design and manufacture Slipform Pavers for requirements not only in India but the World.


Briefly give us an understanding about your manufacturing units – location, size, production capacity, technologies used etc?

Headquartered at Bangalore, Ajax has three state-of-the-art manufacturing facilities in and around Bangalore with an installed capacity of manufacturing 6000 units of Self-loading Concreting Mixers, 300 units of Batching Plants & Concrete Pumps each, 100 units of Boom Pumps and 2000 units of Transit Mixers per annum. To cater to the demand, we expanding our capacities for Batching Plants and Boom Pumps in the current fiscal year.


Give us an understanding of the post-sale services offered by your company?

AJAX has country wide network to cater to sales and timely product support. Currently we have 35 Dealers in India with 100+ touch points, thereby establishing ourselves as the company with the biggest network in the concreting equipment sector in India To serve the exports market, we currently have 17 Distributors strategically located in Asia-Pacific, Middle East, and North Africa (MENA) regions.

The full-fledged team of skilled and trained engineers at our networks, along with availability of spare parts at 100+ locations across India, ensure optimum upkeep of customer machines even at remote job sites. Our dealers are equipped with Service Centres across the country that offer Repair and Overhaul of equipment thereby increasing their economic life.


Your outlook for the rentals market?

The rental market is expected to grow & sustain over the long-term, because infrastructure companies are looking at reducing their capital & operating expenditures and focusing onto their core areas. While the rental market is quite established for Transit Mixers and Concrete Pumps, it is growing at a faster pace for Self-loading Concrete Mixers & Batching Plants.


What are the organizational surprises we can expect from you in EXCON, Are you launching any new innovative products or new breakthrough technologies at EXCON? Are you also looking for new collaborations and tie - ups?

Excon 2022 will be testament to AJAX’s commitment for Innovation and technological advancement. At Excon we will have 5 new launches and 22 products on display and our theme will be our offering towards mechanised placement solutions for Housing sector. The new launches will be in our SLCM range (with patented technology), Innovative Self-propelled Boom Pump for housing segment, and extension of range in Concrete Pump and Slipform Paver.