Monday, June 21, 2021

Interaction - Viha Chitroda, Director, Kangaru Polymers Pvt. Ltd.

Our team at Kangaru Polymers strongly believes that innovation is required in terms of specifications & application rather than introducing new products

 

Kangaru Polymer was established in 2007 by a group of technocrats. The Founders have a field experience of 20+ years in the Construction Chemical Industry.The rich experience gained in the deployment of projects for specific industrial coatings, waterproofing, floorings, structural strengthening, repair and restoration has evangelized into the manufacturing and development of better-customized products and innovative solutions.

In an exclusive interview to CONSTRUCTION OPPORTUNITIES,  VIHA CHITRODA, DIRECTOR, KANGARU POLYMERS PVT. LTD speaks about the latest trends, her company’s offerings, future outlook and a lot more.

 

 

Give us an overview of the CC & Waterproofing chemicals market in India, latest trends and sector challenges.

The significance of installing the right waterproofing system at the right area of application has slowly started to penetrate in the infrastructure industry. The construction chemicals industry is a ‘Service’ industry & not a ‘Sales’ industry. The journey towards achieving 100% waterproof structures begins right from problem identification, to proposing the right solution, to designing the most suitable waterproofing system, to installing the system correctly. Customers have started believing in the ‘Solutions’ rather than blindly trusting brand names. Market players, who believe in pure sales of construction or waterproofing chemicals will sooner or later be out of the rat race.

 

 

Detail us on the range of CC& Waterproofing chemicals and its applications offered by your company. What are the USP’s of your products/solutions Vis-à-vis competition. Advantages of using your CC & Waterproofing chemicals in terms of savings on construction cost, time, and labour.

In the interest of our elite customers, we have bought together almost all latest types of waterproofing products/ solutions under one roof. Our range of product includes – liquid applied waterproofing, membrane waterproofing, crystalline waterproofing, injection grouting, exterior coatings, water parks & car park coatings, epoxy floorings, etc. All our products are cold applied using a brush or roller through our Authorized applicators only. In case of larger areas, spray application is also possible. We at Kangaru believe in providing the right product at the right price and the right solution for your waterproofing. Taking complete ownership of projects and providing an addition ‘Functionality+’ to them is what separates us from the rest of our competitors. Our approach – Done right at first; ensures that we deliver a 100% successful project which ultimately leads to a longer life of the structure & indirectly saves time and labour in the futuristic approach.

 

 

What is the company’s approach towards innovation, environment and sustainability?

Our team at Kangaru Polymers strongly believes that innovation is required in terms of specifications & application rather than introducing new products. We believe in giving back more to mother nature & thus always have it in our sub-conscious minds while designing products/ processes. We take utmost care during our manufacturing process, that no effluents are let out, damaging our natural resources. We are associated with Maharashtra Pollution Control Board as well as some of our acrylic based products are under approval with the Indian Green Building Council. Our decorative epoxy flooring product had recently been presented at the ‘Design Wall’ event & won the 3rd runner up for the most innovative product. We are sure of achieving more such milestones in the years to come. For us, sustainability is long-term solutions provided by our products for the betterment of the construction industry.

 

 

Challenges faced in terms of availability of skilled labor in your industry and how to overcome them.

Working with construction chemicals is a habit more than a skill. Due to the current changing situations, mobilizing rightly skilled labour on-site has become a bit challenging. Providing training to applicators before associating with them as a channel partner is one way to ensure quality at site. Taking into account the quality and life of waterproofing systems we offer; the applicators are liable to provide a warranty for the executed scope of work. Investing the company’s emotional resources with laborers, will definitely accelerate a lower attrition rate.

 

 

Have you launched any new products or launching new products in the near future.

Currently, our product range majorly includes acrylic & polyurethane based waterproofing chemicals, exterior coats, sealants, thermal insulation coatings, epoxy grouts & water park/ car park coatings. We have recently introduced crystalline waterproofing as well as membrane based waterproofing – HDPE, APP & SBS membranes to our product list. We are happy to announce our new venture into injection grouting waterproofing systems. Our new approach is towards providing the entire range of waterproofing solutions, right from the sub-structure to the top terrace. Kangaru Polymers Pvt. Ltd. –One stop solution for all your waterproofing needs!

 

 

As a manufacturer tell us about the critical challenges faced while introducing high end products in India? To what extent does cost influence a customer’s purchasing decision?

Determining a corresponding customer segment is one of the most important initial decisions that any business has to make. India is currently developing at a rate of 8.8%, which reflects the democracy’s inclination towards best quality services. Thus, in my opinion; our products & quality solutions take care of our marketing. ‘Cost’ can be one parameter for comparison but not the only parameter. Spending power in India is tremendous & hence we need to tap the right customers in the right manner to convince them on our expertise.

 

 

Which sectors are major demand drivers for CC & Waterproofing chemicals in India.

The India Growth story is well accepted globally. The Indian infrastructure is booming and many government projects have been launched. We see a big growth of CC & Waterproofing chemicals in the infrastructure sector. To cater to this growth we have to introduce new technologies to provide the solutions. KPPL is a very agile organisation and we have a very positive outlook for the new opportunities.

 

 

What is your outlook on the opportunities from renovation and repair of old existing structures for the construction chemical and waterproofing business? Can this area be considered as a new growth driver to strengthen business volumes for players like you?

India has turned into a concrete jungle by now, leaving no much scope for vertical or horizontal expansion. The construction segment has slowly started to shift focus towards demolishing old, non-serviceable buildings and constructing new buildings in place. Thus, one of the major source of waterproofing market boom definitely lies in redeveloped structures. Fortunately, many factors have contributed and tilted people’s mindset towards ‘Quality’. We look forward to grab a decent chunk of this market share through our consistent ‘Quality’ as well as a distinct ‘Solution Provider’ approach.

 

 

Brief us on your manufacturing facilities.

We have a manufacturing unit at Alandi near Pune which caters to all India market. We have a very healthy employee culture in our organisation. We are sure of our quality of manufactured products by our highly motivated work force.

 

 

Future outlook on the industry and from a company perspective.

We are looking forward to great business opportunities in the near future! Many upcoming prestigious projects have huge potential to accommodate the best, reliable waterproofing solutions. Such opportunities motivate us to keep doing better & delivering the best! Kangaru Polymers is also committed to expanding horizons in Nepal, Bhutan, Sri Lanka, Bangladesh & gearing up for the season to come!




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