07 June 2020

Interaction - P L Muthusekkar, MD, Nord Drivesystms

Always a step ahead for better opportunities


As a global brand, NORD is very well known for manufacturing drivesystems and is a preferred brand for many ECE OEMs in India. It has award winning product lines backed up by intensive R&D and dedicated application engineering services. In an exclusive interview to CONSTRUCTION OPPORTUNITIES, P L MUTHUSEKKAR, MANAGING DIRECTOR, NORD DRIVESYSTEMS PVT LTD, talks about their components for CSE and discusses the Indian market for drive systems.



Please brief us on your product offerings to the CSE segment and their applications?

NORD is a world class supplier for gear motors and gear boxes. Considering that in crushing and screening equipments, Helical Bevel is the most used product, and NORD Robust is very user-friendly. One-piece UNICASE gear housings with integrated shaft bearings provide for maximum torsion strength and excellent radial and axial load capacities. All bearing surfaces are machined in one operation so these gears achieve a particularly long lifespan.

Manufacture, assembly, and maintenance, of quarry and sand pits equipments are focused by NORD gear motors to power the production units, conveyors for mobile crushing and screening, overland conveyors, mixers etc; are the applications where NORD’s rugged and low maintenance drive systems are used.




The road and infrastructure sectors have received a major push what sort of demand do you expect in current year and subsequent years?

By FY20, construction equipment industry’s revenue is estimated to reach to $5 billion. Revenues increased at a CAGR of 8.38 per cent previously, and are further estimated to rise at a CAGR of 2.34 per cent between FY07-20, owed to rapid infrastructure development undertaken by the Government of India. Recently, Indian construction equipment industry grew at a YoY CAGR of around 3.45 per cent over the previous year, and the roads and bridge infrastructure industry is expected to be worth $ 19.2 billion by FY17.




Tell us about cutting edge technology in your products. Do you plan to introduce new products in the market.

Yes, we have products for both concrete and asphalt road making machines. We have experienced a spurt in growth and we have planned well to meet the rising demand in time. Recently, we also unveiled our NORDAC LINK, which is explained further. NORD introduced a very advanced SK 200E NORDAC FLEX decentralised frequency inverter, the NORDAC FLEX offers a great number of features that allow the technology to be used flexibly. The SK 200E offers an on-board PLC for drive related functions and features an internal brake rectifier for motor brake control. Well suited for users across a wide range of industries it also offers high precision regulation, 4-quadrant operation and also functional safety thanks to STO and SS1.


The functions as below:-

  • High precision regulation with current vector control
  • 4-quadrant operation
  • PLC function for functions close to the motor (PLC on Board)
  • Energy-saving function for partial load operation
  • Control and parameterization tools and simple parameter structure
  • Integrated line filter for compliance with EMC regulations
  • Operation with synchronous and asynchronous motors
  • Control and closed loop regulation
  • POSICON – Integrated positioning mode and synchronization
  • STO and SS1 – Integrated functional safety Integrated brake rectifier for motor brake control




Tell us about the USP’s of your products vis-à-vis your competitors.

NORD develops its own motors and supplies them to all the major markets throughout the world. Our own developments ensure a high level of independence from external suppliers and therefore provide our customers with the key advantage of short and highly dependable delivery times. NORD motors are optimally matched to gear units and frequency inverters from our own production and are available with an unusually wide range of options. NORD offers customised motors to meet special requirements and provide effective solutions to our customers. These products helped us develop a strong customer base all across the globe:




Cutting edge technology in your products.

NORD offers customised motors to meet special requirements  and provide cost effective solutions to our customers. The NORDAC LINK is the drive solution for flexible decentralised installation. The frequency inverter convinces with flexible configuration and functions, and can be freely configured according to requirements and application. The SK 250E is easy to install because of its high plug-in capability. Commissioning and servicing of the system is performed quickly with the integrated maintenance switch and the local manual control facility. The NORDAC LINK is the perfect drive for field installation. Equipped with numerous options such as a maintenance switch, the field distributor is easy to operate. All I/Os are supplied as plug-in versions for easy commissioning and maintenance. With regard to functions, NORDAC LINK is compatible with the modular NORDAC FLEX.




Give us an understanding of their key features in terms of ease of operating your products, cost efficiency etc, their specific advantages and the post sale services offered?

NORD heavy-duty, one-piece housings are precisely machined, they are sturdy in terms of design and can take more loads. The casings also have less mechanical components that reduce the chances of failures of the device.

Today customers expect highly energy efficient products with a complete focus on total cost of ownership. In addition to reduced energy consumption, all energy efficient NORD motors feature a very durable, low maintenance design. With power saving the maintenance costs are reduced by almost 40 per cent and 300 per cent in terms of Oil Change Intervals, this leads to a lower total cost of ownership in the long run.




Tell us about your manufacturing units, location of plant, their current capacities, investments, and planned upgrades?

The Pune plant has enabled us to provide quicker and more comprehensive sales and customer service in India and all over the subcontinent. NORD customers in India can rely on our strong team of local specialists who serve all states and territories; giving support from early planning stages all the way through to delivery, assembly, and regular maintenance operations. Having our own production facility here also gives us total control over the top quality of the parts and systems customers have come to expect from us.

Nord India has reached a production capacity of more than 28,000 units per year and includes mechanical, electrical, and electronic products, in drive systems. The production facility in Pune is highly equipped for motor supply- ranging from frame size 63 to 160. While the preparedness for supplying Gear Boxes the case size varies from 0 to 9 or 10 sizes as per need. In the Electrical drives segment there are two sections, the Motor Mounted Variable Frequency Drives start at 0.25 kw and extend to 22 kw, while the Cabinet range varies from 0.25 kw to 160 kw. Our Service sections are set up for increasing product life. We also have in-house testing facilities for each product. Additionally we have set up an environment friendly Paint Shop. 90 per cent of global NORD products can be sold and serviced in India.




Future outlook for the industry and from a company perspective.

NORD is always a step ahead for better opportunities, we are planning for an advanced service experience to our customers and for this express service we have recently launched ‘EXTRA MILE SERVICE,’ a service vehicle. This is to increase product lifecycle management. This vehicle is designed in a way to provide all possible services to our customers at their doorstep. Secondly, we also launched a new product last month, the NORDAC LINK, which is the drive solution for flexible decentralised installation, as mentioned above.

Industry outlook is positive and we are having a double digit growth and are optimistic about the future.



  • International norms of quality –Single Product global warranty
  • Use of latest technology–energy efficiency
  • Sound infrastructure– Pre and postsales support across globe
  • Timely delivery–Prompt response management
  • Flexible dimensionAs per customer request– Optimum selection from our standard range
  • Expert guidance– Value addedservices and total cost of ownership
  • Response to customers at all stages
  • Our Total Cost of Ownership concept – making it cost effective!

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