07 June 2020

Interaction - Dheeraj Panda, VP & BU Head, Excavators - Sany Heavy Industry India Pvt Ltd

We have an ‘8111’ Commitment


Although Chinese global major Sany, is relatively late entrant in the Indian market, it has made deep inroads here by offering niche machines across types and capacities. In an exclusive interview to CONSTRUCTION OPPORTUNITIES, DHEERAJ PANDA, VP & BU HEAD, EXCAVATOR- SANY HEAVY INDUSTRY INDIA PVT. LTD., highlights their product line and discusses emerging opportunities.



Tell us about the range of excavators offered by you, in terms of types, capacities, and applications.

SANY offers a wide range of excavators that cater to various business needs of the customers and multiple applications. Our offerings in the excavator segment range from 2 ton to 75 ton capacities that offer solutions from earthwork to heavy duty mining applications. The mini excavators that include 2 ton to 3.5 ton machines and are preferred in applications with confined spaces and are usually used in urban construction, rubber, coffee and tea plantations, among others

Medium size excavators that range from 8 ton to 35 ton are mainly used in applications like quarrying, road construction, irrigation and general earth work.

Large class excavators, 38 ton and above, are used in mining applications like coal, iron ore etc. 




Cutting edge technology featured in your machines. What distinguishes your excavators from competitors.

SANY excavators are precision-engineered to deliver maximum performance with advanced technology and reliable components.

Our excavators are equipped with multiple working modes that are designed to match engine speed, pump speed and system pressure with application. This provides versatility to the equipment matching the work at hand.

Our machines feature, an intelligent Dynamic Optimisation Matching Control System (DOMCS), that ensures quick response to the change of operating variables in order to achieve optimum engine performance. The DOMCS determines engine output power as per the external load demand facilitating the optimum control of excavator external load operation system.

The next generation hydraulics in our machines ensures that oil flow rate is directly proportional to the joystick operations and output pressure signal. It directs the flow exactly where you need it and when you need it, to facilitate smoother operation with greater efficiency and better fuel economy. All the equipment works organically with the optimum combination of speed and power.

The regeneration circuits in the boom and arm function result in faster movement by routing oil through regeneration valve in the main circuit. It prevents cavitation and enhances cylinder performance.




Give us an understanding of their key features in terms of safety, ease of operating your machines, operator comfort , cost efficiency etc, their specific advantages.

SANY machines have the best track record in terms of safety, operations, as well as comfort.

To list a few safety features, the top plate of cabin is punch-formed with thick high-strength steel sheet integrated with reinforced ribs which offers excellent deformation-resistance resulting into operator safety in tough environments. Top and front cabin guards are provided to further enhance operator safety. Cabin is made of high strength steel plate with stamping and forming process.  Left and right sides of the cab are equipped with large rear view mirrors which eliminate blind area and enhance vision. The operator can see excavator’s rear condition from standard position without looking back. This helps in increased operation efficiency and reduces the chance of accidents. The turbo charger and engine radiator are insulated with heat resistant cover. Engine radiator fan is fully enclosed with wire-mesh to reduce risk of accidents.

Our newly designed spacious air conditioned cab is equipped with adjustable suspension seat. The height, backrest inclination, armrest height, the rear pillow of the seat, is designed for operator comfort. This reduces operator fatigue and enhances working efficiency. Additionally, the standard large capacity air conditioner keeps in-cab air fresh by purification and recirculation. This reduces operator fatigue enhancing operator comfort. Cabin is air tight sealed and is dust free. It prevents dust entry into cabin gadgets by maintaining pressure variation between cabin and outside atmosphere.

SANY has a strong emphasis on fuel efficiency and operation economies and we use a combination of technology and process to ensure the same. For example, our 2 stage auto idle function reduces the engine speed to auto idle level after four seconds of releasing of operating lever. SANY excavators also come equipped with various power modes for optimised setting of engine speed, pump speed, and system pressure, providing best efficiency in various applications.




Aftermarket services as a strategic differentiator.

At Sany, we ensure that our customers always get an extra value for their money through technology and innovation. For example, Sany excavators incorporate technology, offering best-in-class fuel efficiency and productivity. Also Sany offers GPS tracking and monitoring system that shows the real time data of the machine’s operation, right from the precise location and operating hours to critical operating parameters. This ensures that the customers can get the best operating efficiency out of their machines.

On the service front, we have an ‘8111’ commitment. We ensure that in case of any technical issues our service person reaches the machine in 8 hours. Our aim is to solve the issue within 1 day and we ensure that the down time is reduced by providing 11 periodic services to our customer.




Which sectors are major demand drivers for your products.

One of the main demand drivers for us and the industry in general is the emphasis on infrastructure development by the present government. Infrastructure sector is under intense focus through development of roads and ports, enhancement and modernising railway network, building new airports in Tier II and III cities, expansion of irrigation projects in select states, water supply projects and Swachh Bharat, river cleaning projects and inland waterways projects.

This has led to a huge demand being created for machines that are efficient as well as cost effective, as the expectations from the project participants are extremely high. This momentum is likely to be maintained at least till 2024 and we are optimistic about the prospects for the construction equipment sector.




Your strategy to play in a price sensitive market.

SANY believes firmly in helping our customers succeed. What helps the customer succeed is the best operation economies and minimal downtime. These are the things that we focus on while we develop and manufacture our products. This focus is what differentiates us in the market.




Impact of GST on your products.

As the legislation is still new, we have to wait for more indicators before we can conclude the impact of GST on the business in the long run.

Do you offer equipment finance or do you have tie-ups with finance companies for the same.

Being a leading player in the construction equipment segment, we have a lot of tie-ups with leading finance companies in India. They have been valuable partners in our brand journey.




Future outlook from the industry perspective and company.

We at SANY are confident that in the face of the momentum that can be seen in the infrastructure development, the market for all the construction equipment including the excavators will continue to rise. The government has been consistently pushing their development reform which has translated into a strong demand for the CE industry. We expect this trend to continue in the long term, given the huge infrastructure development potential that the country holds.

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