28 February 2020

Interaction-Rajinder Raina, GM-Marketing, Escorts Construction Equipment

Our machines are being used in various road projects across India


The single- minded pursuit of precision and customer satisfaction has made Escorts one of the leading companies in the CE sector. RAJINDER RAINA, GENERAL MANAGER- MARKETING, ESCORTS CONSTRUCTION EQUIPMENT responded to CONSTRUCTION OPPORTUNITIES queries.



What are the products offered by your firm to support India’s road construction plans?
In the road construction segment, we primarily offer compaction equipment & Motor Graders. Escorts Vibratory Compactor range comprises : Soil : EC 5250 (10 Ton class) and EC 2420 (12.5Ton class), Asphalt: HD 85, Mini Tandem Vibratory roller : EC 3660 (3 Ton class)

This is is the widest range manufactured in India today.


Tell us of the projects in which your products are currently being utilised and the important projects in the past where they were profit?

Escorts EC 2420 was used extensively for the 6-lane 165 km (Greater Noida-Agra) controlled Yamuna expressway which was a prestigious project then. As of today our machines are deployed on various NHAi & PMGSY projects all across the country.

Escorts Tandem vibratory compactor HD85 has been serving Border Roads Organisation sites likes Khardung La Pass at 5359m altitude in hostile conditions. The successful running of these machines with provision of service is a matter of pride for us. Likewise in North East we have been serving private contractors and DGBR to their entire satisfaction.


What is your company’s plan of action or strategy for the road segment this year in view of the fact that the targets to be implemented have been pushed up further this year? Are you looking to add new equipment to your existing product portfolio?

Escorts has introduced Tandem vibratory Roller HD 85NS – with water cooled engine and new design water tanks.The looks are contemporary and performance reported from the field is far superior to HD85 on various parameters. Improvements have been incorporated on other models as well. The strategy is to garner an improved market share in the growing market. New products will be introduced in due course of time.

What are the trends driving purchase or hire of road construction equipment market in India? To what extent is consumer behaviour influenced by cost?

Road Construction is a fairly mature market. There is a reasonable demand for high technology products particularly milling machines and pavers. In compactors, there is market for premium priced as well as mid segment products. Same holds good for Motor Graders. Road construction equipment is an evolving market where low end products do not find acceptability.



Briefly tell us about your manufacturing units?

Our manufacturing plant is located at Ballabgarh,Faridabad. The installed capacity is good enough to take care of more than two times the current volumes of our manufactured product range. However manufacturing and stocking space is being added for in house manufacturing of some high end cranes. New manufacturing procedures and practices are being implemented for overall excellence.



What are the road equipment currently most in demand?

Soil and Asphalt Vibratory compactors are the most selling road construction equipment. The bias between soil & Asphalt keeps changing. Currently Motor Graders & Mini Compactors are witnessing a good demand.



What is the company’s approach to implementing the ‘Make in India’ drive?

Escorts Construction Equipment is probably the brightest example of ‘Make In India’ in its domain. From home grown products like ‘Hydra’ & ‘TRX’ series of pick-n-carry cranes & Backhoe Loader ‘Digmax II’ to fully localized Vibratory Compactors & 360° Slew cranes,Escorts’ R&D has always brought in Indian application appropriate products. ‘Make In India’ has been the guiding principle for us & we welcome this Initiative by GOI.



How do you expect the market to shape up for the road construction equipment industry through 2016-17?

Year 2015-16 marked a growth of more than 35 per cent over the previous year. The current fiscal is expected to register a growth of about 20 per cent over the last year.



What is your agenda and outlook for 2016-2017?

The agenda is clearly articulated wherein we are working to grow at a rate higher than the market growth in percentage terms. We are geared up for it.

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